DRIVERS OF DIGITAL SUMMIT & AWARDS 2017

Jurors

Amit Sharma

Senior VP – Digital Marketing and E-Commerce | Max Life Insurance

Digital, Marketing & Business leader with deep consumer understanding & strategic perspective built about 17 years of Digital Marketing, E-commerce, Digital Product Management, Brand, Media & Research experience across diverse categories spanning financial services, media, IT peripherals, beverages & automobiles.

Believer in perpetual beta while navigating the pixel ocean that today’s businesses are swimming in.

Anuradha Bose

Head | Marketing Shoppers Stop

20+ years of experience in Strategic Marketing across industries with specialisation in Retail Marketing & Customer Loyalty programs.
Specialise in Strategic Brand planning and execution of complete Marketing programs at all India level with Revenue generation and customer entry achievements.
Established the digital marketing initiatives for the brand and rolled out Social media marketing program with quantifiable and measurable metrics.
Managed CRM based Retail Loyalty program that is one of the largest in India with competence in Database creation, Data analytics, Direct Marketing and Alliances.

Anzaar Rana

Digital Marketing Strategist | Google

Anzaar is a professional marketing strategist with over seven years of experience in designing cross-channel, integrated marketing programs, especially through digital platforms. At Google, he leads key media programs and manages all strategic as well tactical aspects of running Search, Display and Video marketing campaigns for large corporates based in UK and Ireland. He is dedicated to driving customer success via marketing-dollar efficiencies and product adoption.

Before Google, Anzaar was spearheading all digital marketing initiatives for YES Bank which included website content and design, display and video advertising, mobile marketing, search engine marketing and SEO, programmatic buying, email marketing and social media promotions.

Anzaar’s passions and proficiencies include performance marketing, branding, strategic alliances, media planning, visual aesthetics and go-to-market strategy. He has worn the hat of a marketing advisor for several early-stage start-ups, and endeavours to continue helping new businesses to achieve their business goals through data-driven insights.

With an innate passion for new technologies and emerging trends, Anzaar strives to create simple yet effective user/ customer experiences. Digital marketing is an ever-changing space and his mantra is to always stay ahead of the curve.

Anzaar is an alumnus of IIM Shillong and Symbiosis University, and has served as a Rotary International ambassador to USA. He is also a seasoned swimmer with several accolades at the Indian and USA national swim meets, and from the Sports Federation of India.

Archana Agarwal

Vice President | Brand Airtel

Archana Aggarwal is a passionate media advocate with 20+ years of media experience. She has worked across multiple brands at both media agencies and advertiser. Her last assignment was Country Media Manager, P&G where she spent 8+ years and has now been with Airtel for last 3+ years as VP, Media. She was instrumental in P&G winning their first Cannes in India in 2006 post which they won many prestigious international awards for the Gillette Shave India Movement. She also led media for the high decibel launch of 4G and Payments Bank in India. She identified ideas like Sim sampling with Economic Times, Roshandan and Google countdown clock.

Arun Malkani

Chief Marketing Officer | IIFL

Arun has got a rich experience in all aspects of direct, mass and digital marketing, besides having managed some of the largest and most respected brands. Prior to IIFL, he had also been with Axis Bank, HDFC Bank, Citibank and GE.

He is an active participant in and has been frequently reached out to for a number of initiatives within the marketing fraternity. He has been a member of the jury for the Effies Awards of the Ad Club, Bombay, the Digiratti Awards for online marketing excellence, the PrintWeek India Awards and a number of other OOH and Digital Marketing Awards.

Some recent recognition

  • IBM’s MITR 50 award in 2012 for being among the Top 50 digital/technology oriented CMOs.
  • 2013 listing of the Top 50 Most Talented CMOs of India by the World Brand Congress/CMO Council
  • 2014 listing of 100 Most Talented Marketing Leaders by the World Marketing Congress/CMO Council
  • 2015 listing of the Most Talented Marketing Professionals (Financial Services Sector) by the World Marketing Congress/CMO Council
  • 2016 listing of the Most Talented Marketing Professionals (Financial Services Sector) by the World Marketing Congress/CMO Council

He is an occasional guest lecturer at business schools on various aspects of marketing and communication and has co-authored the book ‘Inside the Minds: Global Marketing Leadership Strategies’ published in 2012 by Aspatore/Thomson Reuters.

In his spare time he is likes to travel and is passionate about photography and also enjoys badminton, running and football.

Debasis Chatterji

Chief Executive Officer | Netxcell Ltd

Professional, leader and challenge seeker, best describe the journey of Debasis over the last 22 years of his working life as he features in Communication Commander Power List in 2013 and 2014. With proven credentials and ongoing business relationships with all the major telecom operators in India, the company manages a customer base of more than 450 million. Netxcell handles more than 300 million OBD/IBD and 120 million GPRS subscribers, 5 million SMS and 4 million MMS per day with more than a 130 server installation managing 2500 plus E1s across India. Under his leadership, Netxcell has started its operations in Africa through Netxcell Mauritius Ltd (NML). NML is implementing some projects in East and Central Africa. His emphasis on Intellectual Property Rights helped Netxcell file several products / services for Patent, Service Mark and Copyright.

Debasis is a hands on manager. He is a regular speaker at several prestigious forums. He has been invited on several occasions to speak on a wide range of happening topics on Mobile Value Added Services in India and abroad. VAS ASIA 2008, 2009 Mobile Conversations (Afaqs), IAMAI, Map World Forum, i- VAS conference Kuwait, delegation to Sri Lanka by AMCHAM and more.

Debasis was also a panel speaker at the Mobile Advertising and Marketing Award, (MAMA) 2009 in LONDON in which Netxcell was awarded a silver category. He is being invited as a guest speaker at premier telecom institutes such as IMT, BITM and SIBM, Pune. Recently, he was invited as a panel speaker in Telecom Conclave 2011 at IIM Bangalore and Mobile Bit conference in Hyderabad. He has received Indira Super Achiever Award in 2010. He was also invited as a panelist in SAARC Telecom, CEO Conclave, 2009 held in Dhaka and as a panel moderator in SAARC Telecom CEO Conclave, Delhi 2010.Debasis holds a doctorate in science, diploma in Patent Law and AMP from IIM Bangalore. He lives in Hyderabad with his wife, son and daughter.

Diptakirti Chaudhuri

Head of Marketing | Manipal Global Education Services

He has immencse experience in building brands and acquiring users through digital and offline media. He has launched several brands as Marketing lead, all of them contributing to significant improvements in market share and brand KPIs.He handled 360-degree marketing programs: Brand strategy, advertising, product management, media planning, research, events & activation, trade & B2B marketing
He has got expertise in online and social media, having handled large user acquisition and engagement campaigns and has experience in launching new products: Market scanning, insight generation, prototyping & testing, proposition & communication development to executing the final marketing mix.

Dr. Kushal Sanghvi

Business Head | Reliance Entertainment and Digital

A penchant for advertising, media and communications drove him to the industry and has been with him for about 20 years now. Have been with various media companies and held various roles and responsibilities, he had the fortune of working with some of the finest people in our industry, through the path of having couple of mentors and building relationships all along.
Have essayed roles in print, digital, television, OOH,content and also the invention of wireless and telephony revenue in the revenue with the pioneer show- Indian Idol that started it all! There is a also a bit of a creative thinker inside him which has helped in various roles and responsibilities, creating products, platforms and solutions for clients and companies at both ends.
Dr. Sanghvi has also worked with a few startups and given shape to their businesses, revenue streams ,brand and creating success in the same has always given him a high. Being founder member of Rediff.com was a significant learning and tipping point in his graph.

Hitesh Rajwani

Head | Business Development & Marketing Social Samosa

Profile – Hitesh Rajwani heads Business development & Marketing at www.SocialSamosa.com, an online publication reporting insights, trends and breaking stories on social media marketing.

An MBA graduate from Symbiosis and an economics major, Hitesh holds prime expertise in digital marketing strategy, brand management and experiential marketing. A passion maven and a self-motivated entrepreneur, he has co-founded a couple of ventures. He is the founder and architect of India’s First Décor Influencer Awards.

He propounded the theory of ‘The Social Moment of Truth’; his areas of interest include social commerce, digital intellectual properties and hyper local commerce. Hitesh is the key architect behind India’s First Décor Influencer Awards and Social Samosa’s Flagship Digital Property – #SS30Under30

Over the years, he has consulted small medium businesses with their social media marketing strategy and handled online marketing mandates for various brands. His varied exposure is a testimony to his wide array of skills that range across marketing, communications and business development.

About Social Samosa

Social Samosa is an Online Media Publication which covers the Social Media Landscape in India. The publication reports insights, trends, breaking stories on social media along with campaign reviews, case studies and expert posts from industry practitioners. Social Samosa’s editorial team propels the industry with insightful analysis and investigative research – bringing tomorrow’s news today.

Over the years, Social Samosa has enabled the industry with information symmetry and best practice benchmarking. The Portal promotes and facilitates data-driven digital marketing. We envisage the importance of content marketing and devising digital intellectual properties. Our vision is to build and empower an ecosystem where brands, agencies, tools and talent learn from the shared knowledge base and work towards developing a thriving industry.

Matthias Wurster

VP Marketing & Business Development Unlimit | Reliance

Matthias has over 20 years of marketing and business development experience with a focus in the Telecom and High Tech industry. He has worked for Deloitte Consulting and consulted amongst others Vodafone, Deutsche Telekom as well as Daimler and other Automotive companies. He has a Diploma in economics (University Bayreuth), an MBA (University of Brighton) and holds a PHD from the University of Potsdam.

As a Vice President at Unlimit – the newly founded business unit of Reliance Group solely focused on IoT B2B customers – he is responsible for Marketing and Business Development. Dr. Wurster lives and works in Mumbai, India.

Molly Kapoor

Head of Marketing | Birla Sun Life Mutual Fund

Nandita Khaire

Consultant RemBrand Consulting

Coming from a family of Advertising professionals, she has derived her training in advertising from Damodar Warrior, (ex Creative Director JWT) one of the leading creative gurus of Indian Advertising. She managed an advertising agency for more than 20 years and now is a branding and marcom consultant to many companies and NGOs

  • Her core competencies lies in developing branding and marketing communications strategies, design & aesthetics, brand building, having serviced various B2C and B2B brands (process, food, hospitality, wellness, entertainment, manufacturing, retail, real estate, infrastructure etc).
  • She has a special interest in providing branding and marketing strategies to startups and social enterprises.

Awards

  • 1986 – President’s gold medal for the best  children’s book ‘Mother Nature” for BAIF
  • 1988 – Best poster design award by CEAD, Pune for poster on propagating agroforestry for BAIF.
  • 1990 – Best packaging award by CEAD Pune for chocolate box for Baker’s Basket
  • 2004 – Best Menu design for La Brasserie restaurant by the International Tourism Council
  • 2009, 2010 – Best presented wine booth for Good Earth Winery  – Upper Crust show (both years)

Naveen Kukreja

Co-Founder & CEO | Paisabazaar.com Group CMO | Policybazaar.com

Pallav Jain

Business Head Consumer | PayU India

Pallav has 15+ years of experience in Payments, Consulting, Omni-channel Retail, Financial services, Process re-engineering, Leading teams and setting up new businesses in India
and internationally.
At PayU India, Pallav is responsible for Consumer Business including
developing and marketing PayU India’s latest consumer offering – LazyPay.
Having received masters from IIM Bangalore & bachelor’s degree from IIT
Roorkee, he has worked with companies such as Visa, Accenture, Reliance
Retail and ICICI Bank.
In his previous experience with Reliance Retail, he has been awarded for
Outstanding contribution by Mr. Mukesh Ambani for his contribution towards
building a new business unit. Prior to that, as Regional Manager in ICICI
bank, he was recognized as best performer by Ms Chanda Kocchar for his role
in setting up a new vertical. At Accenture, he was responsible for
setting up and leading the Omni-channel retail practice.

Rachna Prasad

Chief Marketing Officer | Oxigen Wallet

Chief Marketing Officer & Head of Special Initiatives for Oxigen Wallet – a mobile wallet for the Urban youth . Her role encompasses developing Go- to-market Strategy planning & budgeting, 360 degree campaign and communication – across owned, earned and paid media with focus on brand Building, Customer Acquisitions,Retention & Engagement .

She is well versed and experienced in creative conceptualization and strategy for ATL and BTL campaigns across Radio, TV, Print, Films , Outdoor, Activations / street theater, Celebrity endorsements & Events, Sponsorship, Social Media Marketing ,Digital and PR

She is experienced in working for large corporations as well as in start up environments.

Rahul Ramchandani

Programmatic Evangelist | Google

Rahul helps marketers break down the silos in Digital Marketing and achieve a unified view of their customer, across marketing channels and devices. By leveraging the search “intent” signals into Display, Social and Video advertising, and enabling personalization at scale. He helps digital marketers in making their practice more efficient and accountable.

As a Digital Marketing Practitioner in his previous role, he had played an instrumental role in building India’s largest non travel e-commerce almost from scratch. Armed with this knowledge of knowing what really works, he now endeavors to help other advertisers surpass their goals and expect much more from Digital with the most advanced and comprehensive Digital Marketing Platform available in the market: DoubleClick by Google.

He has been featured on CNN Money and Fortune magazine for one of the “6 ideas for changing the world”.

He has been awarded the Best Digital Marketing Professional Award by the CMO Council and World Brand Congress.

Rahul is extremely passionate about Digital Marketing and Technology, likes doing things differently and is very fond of traveling, trekking, food, squash, badminton, and swimming.

Specialties: Digital Marketing, E-commerce, Social Media, Online Analytics, Mobile & Internet technology, Business Strategy, Consulting, Product Management, Business Development, Evangelism, Start-ups.

Raj Sharma

Chairman | Majestic Research

S. Rajendran

Chief Marketing Officer | Acer

S. Rajendran has been instrumental in building Acer’s consumer business line in India over the last 16 years. He is in charge of the entire spectrum of marketing activities and marketing communications.

Rajendran joined Acer India as General Manager – Marketing, in November 1999. He was later empowered with leadership of the India Sales & Marketing function at Acer for the erstwhile Consumer Products Division which successfully built the Acer retail operations in the country from the year 2003, apart from establishing the volume product group (Value desktops).

After Acer India established it’s presence in India, it also started addressing the neighbouring countries of Bangladesh & Bhutan in 2006, under Rajendran’s leadership. Exports to these countries have scaled up consistently, making Acer among the top 3 brands in each of these markets.

Rajendran started his career with Tata Sons at Tata Economic Consultancy Services in 1984. In 1990 he joined TVS Electronics as a Business Manager and moved to the Sterling Group in 1995. In 1996 Rajendran joined Redington India as Business Manager where he looked after brands like HP, Samsung and Canon, before joining Acer in 1999.

Rajendran has a Bachelor of Technology (Mechanical) degree from IIT, Chennai and a PGDM (Marketing & Finance) from IIM, Kolkata. He is a sports enthusiast and likes watching tennis and cricket in his spare time. He is also fond of playing chess and table tennis, reading science fiction, humour and literature by contemporary writers.

Salil Kumar

Chief Operating Officer | India Today Group Digital

Experience of managing diverse businesses starting with Retail, Media, Online business, E-commerce, Entertainment, Mobile, VAS, Broadband Telephony and Enterprise Sales. Having exposure to integrating the online business across TV, Print, Web and mobile, helping media organizations to exploit the real meaning of convergence. A career, spanning over 19 years with 13 years of top general management experience.

COO @ India Today Group Digital, India’s fast growing group as per ComScore  Chief Executive Officer India Today eCommerce and BagitToday

Responsible for the complete P&L, Digital business, Advertising revenue, brand building and brand management, building the community, website traffic, engagement, sales strategy, content development, content acquisition and rendition across various platforms, ensuring quality user experience, ensuring a 24 by 7 uptime. Ensuring I leverage the group strengths across various verticals and delivery better than expected results using my rich experience, keeping in mind the long-term goals and short-term objectives. Build business structures that enable robust and scalable businesses, advising new businesses, Sales Strategy development, including business plan, If required look at acquiring businesses and structure commercial transactions that help us stay ahead of the curve

Work at various industry forums, to help increase the online penetration and usage of the internet. Which I believe would be good for our economy, country and the biggest impact on the world will be universal access to all human knowledge.

Part of the Governing Council for IAMAI and an advisory to startups. In the past have been a part of startups and helps conceptualized from scratch.

Sanjeev Dhiman

Group Chief Marketing Officer & Chief Digital Officer | Dr. Batra’s Healthcare

Sanjeev specializes in Digital Media & E-Commerce – Mobile & Internet Domain. Early adopters of the New Economy (Digital) Business in the country. Build business in Media & Entertainment, Internet, Telecom & Health Industries. Thought leadership backed by execution.

A senior management professional with 20+ years of experience with large groups in Media & Telecom including The Times of India Group (Bennett Coleman & Co Ltd/ Times Internet Ltd.) and Network18 (Homeshop18) and TATA Group. Sound Business Acumen and wide experience in handling P&L responsibility for India and International markets. Successfully developed and launched multiple products and services in a global environment.

Some of the fundamental market shifts includes:
• Lateral & Geographical expansion of International Retail Voice – Tata Communications
• Founding Member of 1st. Home Shopping channel in India – HomeShop18 & Biz Head homeshop18.com
• Founding member of Digital Business for Times Group – Indiatimes
• Founding Member of E commerce business for Times Internet Ltd. Indiatimes Shopping
• Founding member of Radio in India with Times FM/Radio Mirchi – Times of India Group

He was named Group CMO in April, to lead,marketing and business shifts for the Group Companies at Dr. Batras across India UAE & UK, with a mandate & vision 2020 for the brand & business.

A native of Delhi NCR, he completed “Advanced Strategic Management” from IIM Calcutta , which included research project on “ Digital Media & E-commerce” .

Sanjeev Handa

Vice President and Head of Marketing | Maruti Suzuki India Limited

Sanjeev is an Indian School of Business- Hyderabad Alumni and an Economics Graduate with over two and half decades of varied experience in Marketing, Strategy, Brand Management, Advertising, CRM and Sales in leading global organizations across varied industries. His expertise has been in strategizing and creating innovative marketing plans, both offline and digital, steering the execution of marketing programs and new product launches. He has demonstrated success by driving growth in targeted markets through implementation of key projects.

As Vice President and Head of Marketing at Maruti Suzuki India Limited, he is presently leading planning and strategy for NEXA, Motorsports, Digital, corporate and media initiatives. Over the past decade at Maruti Suzuki, he has orchestrated and augmented strategies for launch of the power brands in Maruti’s portfolio – Swift Diesel, Maruti SX4, Swift Dzire, Grand Vitara and Kizashi.  He’s enabled Swift’s turnaround and shaped it up to become an iconic brand in India. And is now managing Nexa – the next game changer for Maruti Suzuki.

Saurabh Uboweja

Founder, CEO & Chief Brand Strategist | Brands of Desire

Saurabh Uboweja is an International Brand Expert, Indian Entrepreneur, Brand
strategist, Startup Coach, writer, columnist and public speaker. He is the Founder,
CEO and Chief Brand Strategist of Brands of Desire, a brand consultancy he setup in
New Delhi, India in 2008. He is a co-founder and Director of CrediHealth, India’s
number 1 medical assistance company. He is one of the eight founding members of
the World Communication Forum Association, registered in Davos (Switzerland).
Saurabh is also the founder of Brand India Summit, an annual event that aims at
positioning and celebrating India as a nation brand.

Sugato Banerji

Head Marketing | Videocon D2H

With hands on marketing experience across several service categories backed by solid direct sales experience and having worked in 2 start up operations, Sugato brings a cross industry learning of service marketing for organisations looking for rich experience with performance. When you add 8 years of working with the top ad agencies in the country, Sugato combines go to market scaling up skills with a thorough experience of brand building.

Specialties: Start ups, product launch, media distribution, service marketing, service brand operations

Vani Dandia

Marketing Director – Indian Snacks, Foods | PepsiCo India

Vani is a passionate marketer, innovations specialist, and change agent. She was listed by ‘Business Today’ as the Hottest Young Executives under 40 in 2015, in a nationwide survey, amongst the 100 most Influential Marketing Leaders listed by the World marketing Congress for 2016. She won the ‘India Region Above and Beyond 2014 Chairman’s Award’ from Indra Nooyi, for successfully building a new platform of growth for Pepsi Foods in 2014. She won the Innovation Excellence Award 2013, and the AMEA PwP Sustained Performance Award

She loves driving change – be it shaping consumer behaviour, bringing in new ways of thinking, or new paradigms for processes or change to flourish and prefers an outgoing approach combined with creative insight.

She has 19 years of work experience and has worked on the best of global brands, managed cross cultural teams, managed complex launches, developed innovation mixes for different markets – most importantly, created and nurtured consumer love. She currently works with PepsiCo India as the Marketing Director on Indian Snacks – it’s been 6 years now.

Virginia Sharma

Director LinkedIn Marketing Solutions

After 17 years as a marketing professional, including 8 years as an executive and 4 years as a “Desi CMO” in India, she embarked on her next play, leading the LinkedIn Marketing Solutions business in India. This role is the perfect intersection of marketing, technology and leadership and she was excited to bring her experience as a global marketer to the Indian market.

She had already seen the benefits and ROI from the LinkedIn Marketing Solutions portfolio in her career as a B2B marketer, both at IBM and at LinkedIn. LinkedIn presented a really unique opportunity for brands. They can engage with the world’s professionals in one place and target a quality audience in a professional context.

Speakers

Anuj Kumar

Chief Operating Officer Computer Age Management Services Pvt Ltd.

Anuj took charge as COO Asset Management Services at CAMS in June 2016. CAMS is a premier service partner to Mutual Funds serving 63% of Indian MF industry and several Alternative  Investment Funds ( AIFs). At CAMS, Anuj drives CAMS’ management objectives to further strengthen the technology transformation architecture and fortify existing relationships with Mutual Funds (MFs) and AIFs. He leads the asset management services with an expanded service suite, driving innovation and leadership in the areas of service quality, analytics & business intelligence. He also drives the overall digital agenda. In his earlier stints, he has worked with Godrej Appliances, ICICI group, Daksh, IBM and Concentrix in a career spanning over two decades. Anuj Kumar is an alumnus of IIM Kolkata, and graduated from BIT Ranchi in Mechanical Engineering.

Ashish Bhansali

Problem Solver. Product & Technology ALT Digital Media Entertainment Ltd.

Decade long experience in delivering consumer internet products at a rapid pace. Built focused teams delivering high performance results. Passionate for building innovative, next-generation products, technologies, and businesses.

– Track record of delivering multiple product initiatives from conception to launch.
– Product expert in vertical areas like online videos(OTT), E-commerce, advertising technology, mobile apps, payments, peer-to-peer systems, subscriptions, retail, user engagement, etc.
– Translate long term into vision into step-by-step executable plans and prioritize them, backed on right blend of technical and visionary capabilities.
– Ability to take risks like an entrepreneur while being realistic and goal-oriented.

Ashish Tiwari

Head – Digital Marketing & PR Hero Cycles Ltd

Ashish is a marketing professional with over 16 years of experience into various verticals of marketing. He currently heads the Digital Marketing function for Hero Motors Group which includes companies like, Hero Cycles, Firefox Bikes, Hero Motors, BSH (Srilanka), Avocet Sports (UK), Munjal Kiriu, Hero ZFH, Hero Global Design Centre (Manchester), Munjal Hospitality & lifestyle chain OMA.

During the career span of 16+ years, he had worked for brands like Nokia, eBay, General Motors, HCL, Vodafone, Jubilant and extensively trained on consumer/trade/B2B marketing/ Analytics. He has handled assignments of Digital Marketing, Consumer Insights, Data Analytics, CRM, ecommerce, product management, pricing, placement, consumer promotion, brand launch, brand management, events, incentive schemes, PR management, trade promotions, branding & visibility planning to name a few.

Ashish is decently tech savvy in amalgamation of various platforms (mobile/web/voice) & technologies and the usage of data mining & visualisation software’s like Tableau apart of advance excel.

Ashish is a music buff besides being an avid reader, and loves to cycle around in his free time.

Dr. Kushal Sanghvi

Business Head Reliance Entertainment and Digital

A penchant for advertising, media and communications drove him to the industry and has been with him for about 20 years now. Have been with various media companies and held various roles and responsibilities, he had the fortune of working with some of the finest people in our industry, through the path of having couple of mentors and building relationships all along. Have essayed roles in print, digital, television, OOH,content and also the invention of wireless and telephony revenue in the revenue with the pioneer show- Indian Idol that started it all! There is a also a bit of a creative thinker inside him which has helped in various roles and responsibilities, creating products, platforms and solutions for clients and companies at both ends. Dr. Sanghvi has also worked with a few startups and given shape to their businesses, revenue streams ,brand and creating success in the same has always given him a high. Being founder member of Rediff.com was a significant learning and tipping point in his graph.

Hitesh Malhotra

Chief Marketing Officer Nykaa

A management graduate from UC- Berkeley, he is a true left and right-brain professional. He has been involved in versatile roles throughout his career. Ranging from website communication strategy, design and UI and visitor level analytics at Levi Strauss, to best in class engagement practices with MakeMyTrip.com. His spread of responsibilities has helped him hone his skills in performance marketing, integrated communication and engagement strategy for a brand. In his current role as Chief Marketing Officer at India’s premiere beauty portal – Nykaa.com, he spearhead’s digital, main line and customer relationship marketing – controlling 20% P&L at organisation level.

Jennifer Pandya

Director – Brand Marketing Shaadi.com (People Interactive)

Jennifer Pandya is the Director, Brand Marketing of Shaadi.com, The World’s No. 1
Matchmaking Service available across internet, mobile and offline retail channels. Jennifer is
a passionate marketer with over 10 years of experience across B2B as well as B2C industry.
Her experience in developing and implementing marketing strategies for consumer-oriented
businesses led to various successful digital and TV campaigns. Her ability of leading large
marketing campaigns has proved extremely valuable to People Group. Prior to joining People
Group, Jennifer worked with Times Group.
Jennifer holds an MBA in marketing from the University of Mumbai. Besides her regular
corporate role, she is a mentor to aspiring marketers.
Jennifer lives in Mumbai with her husband Parag Pandya and daughter Stasya. She is a
voracious reader and a gender equalist.

Mahip Dwivedi

Heads Mobile App & Performance Marketing Big Basket

Mahip is a digital marketing strategist with over 10 years combined online and mobile marketing experience, with an extensive focus on performance marketing, mobile app marketing, new user acquisition, revenue generation and strategic alliances.

A self-starter with the ability to translate corporate goals into reality motivated and sincerely enjoys developing and maintaining excellent relations. He is passionate about how mobile has changed the face of advertising. Mahip currently heads mobile marketing for Bigbasket.com from past 2 years and manages the new user acquisition and engagement for paid and organic sources on mobile.

Prior to bigbasket.com, Mahip was associated with Commonfloor.com for 2.2 years and manages the Performance Marketing and Strategic Alliances. Mahip has also worked with Brands like Kotak, Yahoo, Knight Frank India & HDFC Realty in past with core focus on HNI Sales, Account Management & Offline Marketing.

Naveen Kukreja

Co-Founder & CEO, Paisabazaar.com; CMO – Policybazaar.com

Naveen Kukreja is the co-founder and CEO of Paisabazaar.com and the Chief Marketing Officer of Policybazaar.com. Under Naveen’s leadership, Paisabazaar.com today stands tall as India’s biggest marketplace platform for lending products, within 3 years of inception.

Naveen comes with a deep financial services experience of over 16 years, having worked with Citibank in India, Capital One Bank in the UK and as the Senior Vice President of Marketing and Strategy at Aviva Life Insurance. He has most recently been felicitated by Business World with the ’40 under 40’ award – a recognition to India’s top 40 leaders under the age of 40.

As co-founder and CEO, Naveen has grown Paisabazaar.com as one of India’s biggest fintechs.

Naveen also plays the role of Advisor and Mentor to a couple of promising start ups – to help nurture entrepreneurial ecosystem:

  • Analytics Vidya
  • Internshala

Naveen holds an MBA from IIM Calcutta and has studied engineering from Delhi College of Engineering.

Naveen Surya

Chairman Payments Council of India

Naveen, a distinguished name in the Digital and Retail Payment Systems and FinTech in the country, is The Chairman of Payments Council of India (PCI).

Since the year 2000, Naveen chose to drive ‘Converging Economy Concept’ with a set of new businesses in the digital economy. First business set up with Essel Group by him was Intrex India Limited which was set up as India’s first Trade Exchange which allowed businesses to transact both digitally and in cashless manner using Exchange’s unique digital money ‘Trade Credit’.
Naveen’s continued vision coupled with the inherited spirit of entrepreneurship led to the emergence of Itz Cash Card Ltd., in the year 2005. ItzCash Card, India’s first ever MultiPurpose Prepaid Cash Card that revolutionized the paradigm of electronic payment solutions in India.

Mr. Naveen Surya, is a graduate in Management with specialization in Finance. He is also an Associate Member of Company Secretaries Institute (ACS) besides Graduation degree in both Commerce and Law.
After his MBA he worked at Tata Consultancy Services (TCS) where he was associated with TCS for three years as Management Consultant, where he worked on projects for organizations and institutions like ACC, GE Capital (UK) and UBS (Japan).

An avid reader, he prefers to read books on subjects that give newer insights to human lives. He supports social causes related to Child Education and life-impacting diseases like Epilepsy but one will rarely see him speak about it. He prefers to let his actions speak for themselves.

Pallav Jain

Business Head PayU

Pallav has 15+ years of experience in Payments, Consulting, Omni-channel Retail, Financial services, Process re-engineering, Leading teams and setting up new businesses in India
and internationally.
At PayU India, Pallav is responsible for Consumer Business including
developing and marketing PayU India’s latest consumer offering – LazyPay.
Having received masters from IIM Bangalore & bachelor’s degree from IIT
Roorkee, he has worked with companies such as Visa, Accenture, Reliance
Retail and ICICI Bank.
In his previous experience with Reliance Retail, he has been awarded for
Outstanding contribution by Mr. Mukesh Ambani for his contribution towards
building a new business unit. Prior to that, as Regional Manager in ICICI
bank, he was recognized as best performer by Ms Chanda Kocchar for his role
in setting up a new vertical. At Accenture, he was responsible for
setting up and leading the Omni-channel retail practice.

Piush Kothari

Head Strategy, Digital Business and Customer Analytics Aditya Birla Group

Currently Heading the Digital business and Customer Analytics for the Payments Bank. This role constantly reinforces his belief in the future of Fintech in India.Before this he was working in the Chairman’s office at Aditya Birla Group. The office works closely with the Group Chairman, Mr. Birla, and advises him on strategic and operational issues across businesses. He has worked​ with the Group companies in Financial Services and Chemicals sectors.Prior to that, as a Principal at Accenture (Management Consulting) in his 8+ year at the firm, he advised clients across Oil and Gas, Metals and Mining, Infrastructure and Private Equity on a variety of areas.From 2002 to end 2004, he worked at Shell in sales and Marketing roles in the Lubricants business. He had joined Shell from IIM Calcutta post my MBA, before which he assisted his family in the textiles business.

Rahul Ramchandani

Programmatic Evangelist Google

Rahul helps marketers break down the silos in Digital Marketing and achieve a unified view of their customer, across marketing channels and devices. By leveraging the search “intent” signals into Display, Social and Video advertising, and enabling personalization at scale. He helps digital marketers in making their practice more efficient and accountable.

As a Digital Marketing Practitioner in his previous role, he had played an instrumental role in building India’s largest non travel e-commerce almost from scratch. Armed with this knowledge of knowing what really works, he now endeavors to help other advertisers surpass their goals and expect much more from Digital with the most advanced and comprehensive Digital Marketing Platform available in the market: DoubleClick by Google.

He has been featured on CNN Money and Fortune magazine for one of the “6 ideas for changing the world”.

He has been awarded the Best Digital Marketing Professional Award by the CMO Council and World Brand Congress.

Rahul is extremely passionate about Digital Marketing and Technology, likes doing things differently and is very fond of traveling, trekking, food, squash, badminton and swimming.

Specialties: Digital Marketing, E-commerce, Social Media, Online Analytics, Mobile & Internet technology, Business Strategy, Consulting, Product Management, Business Development, Evangelism, Start-ups.

Rishikesh Utpat

Vice President, Digital Channels Barclays

He has strong experience in Global Delivery Model with proven track record in Program management roles at both onshore and offshore.
Has handled large IT transformation programs for global banks and has expertise in transition planning and transition management.
He has also experienced product development life cycle while handling large product development team for a new financial product. He played a pivotal role in setting up and managing globally distributed Agile scrum teams.
Apart from delivery his interests are driving Innovation Agenda, Agile Setup, Startups and understanding Technology trends.

Sai Giridhar

Senior President & Head – Consumer Retail Lending Yes Bank

Self-motivated, result oriented business professional with over 19 years of Retail Banking experience.
He presently Head the Consumer Retail Lending portfolio for Yes Bank. This job role involves end to end management of P&L for the entire CRL Product suite including Auto loans, Two Wheeler Loans, Inventory Finance for Dealerships, Personal Loans, Business Loans, Self Employed Professional Loans, Gold Loans, Loans against Shares & Education Loans. The responsibilities include Product Development, Sales & Distribution channel management, Marketing across a large/ diverse market place and all Technology initiatives & deliverables.

Sanjeev Handa

Vice President and Head of Marketing Maruti Suzuki India Limited

Sanjeev is an Indian School of Business- Hyderabad Alumni and an Economics Graduate with over two and half decades of varied experience in Marketing, Strategy, Brand Management, Advertising, CRM and Sales in leading global organizations across varied industries. His expertise has been in strategizing and creating innovative marketing plans, both offline and digital, steering the execution of marketing programs and new product launches. He has demonstrated success by driving growth in targeted markets through implementation of key projects.

As Vice President and Head of Marketing at Maruti Suzuki India Limited, he is presently leading planning and strategy for NEXA, Motorsports, Digital, corporate and media initiatives. Over the past decade at Maruti Suzuki, he has orchestrated and augmented strategies for launch of the power brands in Maruti’s portfolio – Swift Diesel, Maruti SX4, Swift Dzire, Grand Vitara and Kizashi.  He’s enabled Swift’s turnaround and shaped it up to become an iconic brand in India. And is now managing Nexa – the next game changer for Maruti Suzuki.

Shilpa Desai

Head – Digital Sales & Marketing IDFC Bank

Shilpa Desai has been working in the digital domain for the last decade and
has extensive experience in setting up Digital Marketing capabilities for
leading banks. She has rich experience in managing digital channels, with
in-depth understanding of emerging trends in consumer behaviour and
application of digital technologies and leveraging them to drive business
agenda. She is part of the start -up team at IDFC Bank and is responsible
for delivering superior digital customer experience across multiple digital
touch points, aligned to business goals. She has prior experience in setting
up the Digital Marketing practice at Standard Chartered Bank for South Asia
and at ICICI Bank.

Srinivas Jain

Executive Director and Chief Marketing Officer SBI Funds Management Private Limited

Srinivas Jain is a Executive director & Chief Marketing officer at SBI Funds Management – SBIFM (SBI Mutual Fund), SBIFM mission is to provide best in class investment management expertise to investors, SBIFM is building products, solutions and tools from small retail investors to sophisticated global institutional investors.
Srinivas Jain is a senior CXO level professional with over 23 years experience in Banking and financial services industry of which 19 years in Investment management industry.

Sumanta Ray

Chief Marketing Officer Narayana Health

Aservice marketing specialist, Sumanta is an MBA with over 18 years of Sales, Marketing & Brand Management experience across leading companies in Healthcare, Insurance, Telecommunications, Retail & Advertising in India as well as International Markets like Africa, Middle East & Far East. Talented leadership level senior sales and marketing professional with multi-industry experience in growing revenue through aggressive sales and brand management with a strong ROI focus. Strong record of revenue delivery and implementing innovative strategies across multiple product categories that result in long-term brand equity maximization and revenue enhancement. Intrapreneural attitude that leads to set up departments & teams from scratch and inspire them to achieve stretch revenue goals. Proven ability to manage brand growth from concept through launch onwards to growth and revenue maximisation. Excellent exposure to international marketing with capability to conceptualise, design & successfully execute go-to-market strategies in Africa, Middle East & South Asia.

Sumit Bedi

Vice President – Marketing Indiamart Intermesh Limited

Driven by creativity and passion to enhance the brand experience, Sumit is responsible for leading the marketing, advertising, category management, market research and corporate communication initiatives for IndiaMART. He has played an active role in spearheading various brand building and product marketing efforts to lead the brand on a high growth trajectory.

Prior to this, Sumit honed his skills at Info Edge India Ltd, serving as its Associate Vice President, Marketing, where he undertook strategic marketing operations for 99acres.com.

Passionate about the digital ecosystem & online marketplaces, Sumit earned his PGDM from Indian Institute of Management, Bangalore after completing engineering from Punjab Engineering College.

He is an avid reader, leadership and management being his favorite subjects.

Uday Sodhi

Head – Digital Business Sony Pictures Networks India Private Limited

Uday Sodhi has been heading the digital and new media business at SPN for the SonyLIV
platform since 2014.
SonyLIV is SPN’s premium Video on demand (VOD) service providing multi-screen
engagement to users on all devices. Launched in January 2013, it enables users to discover
22 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd.
SonyLIV refreshed its brand identity in December 2017. The renewed brand ethos “We LIV
to Entertain” promises to make SonyLIV the ultimate destination for rich entertainment

across genres, screen types and audience preferences. With the best sporting action line-
up, this year from cricketing extravaganza of India series, biggest football tournament like UEFA Champions league, UEFA Europa League, FIFA Under 17 Football World Cup along with other adrenaline sports like WWE, Moto GP, SonyLIV is all set to continue to enthrall its audience.

At SPN, Uday is responsible for driving SPN’s OTT platform’s growth trajectory and revenue
streams of the new media initiatives by broadening the networks’ horizons to digital and
mobile businesses and has over 27 years of experience across varied broadcast and digital
business verticals.

Vani Dandia

Marketing Director – Indian Snacks, Foods PepsiCo India

Vani is a passionate marketer, innovations specialist, and change agent. She was listed by ‘Business Today’ as the Hottest Young Executives under 40 in 2015, in a nationwide survey. She was also named amongst the 100 most Influential Marketing Leaders listed by the World marketing Congress for 2016. She won the ‘India Region Above and Beyond 2014 Chairman’s Award’ from Indra Nooyi, for successfully building a new platform of growth for Pepsi Foods in 2014. She won the Innovation Excellence Award 2013, and the AMEA PwP Sustained Performance Award

She loves driving change – be it shaping consumer behaviour, bringing in new ways of thinking, or new paradigms for processes or change to flourish. She prefers an outgoing approach combined with creative insight.

She has 19 years of work experience and has worked on the best of global brands, managed cross cultural teams, managed complex launches, developed innovation mixes for different markets – most importantly, created and nurtured consumer love. She currently works with PepsiCo India as the Marketing Director on Indian Snacks.

Vivek Bhargava

CEO DAN Performance Group

Vivek Bhargava has been elevated as the CEO of DAN Performance Group. The former CEO of iProspect now heads all-digital performance agencies of Dentsu Aegis Network. This includes iProspect, SVG, Sokrati and the newly launched iProspect Consult. Vivek is the direct manager of all 4 CEOs of these organizations; Rubeena Singh, CEO of iProspect India, Anurag Gupta, CEO of SVG Media, Ashish Mehta, CEO of Sokrati and Lalit Bhagia, CEO of iProspect Consult. Overall, Vivek has more than 650 people, across four agencies, reporting to him.
He consults an impressive roster of 500+ clients in offices based out of Mumbai, New Delhi, Bengaluru, Chennai, Kolkata, and Pune. He advises clients on the most effective digital strategies for their brands. An early frontrunner in the digital revolution of India, Vivek believes that �digital� is no longer optional in the marketing mix, it has developed at such an astounding rate that it has changed business models, making it essential for every brand to be online.

Partners

Online Classified Partner

SMS Partner

Cinema Advertising Partner

Event Partner

Media Partner

Integrated Marketing Partner

Media Partner

Media Partner

Gold Partner

Winners

#DecideYourPrice for Future Retail by Mediacom

Best Social Media Marketing Campaign

#GoaHunt for Goa Tourism Department by Adfactors PR

Best Low-Budget Marketing Campaign

#ItsBeenAGoodYear by BankBazaar

Best Use of Digital Media/Platform in the Banking Category

#NottyPixyBreakingNews for Sony PIX by Tonic Worldwide

Best Use of Animation or Motion Graphics

#SowTheFuture for Mahindra & Mahindra by Interactive Avenues

Best use of Digital for social and economic development

#StartSomethingFresh for Wrigley India by Mediacom

Best Campaign through Social Messengers

#YogaForEveryone for JCB India by MRM-McCANN

Best Video Marketing Campaign

Asphalt Xtreme by Gameloft

Mobile Game

Bajaj Finserv SEO by Techmagnate

Best Search Marketing Campaign

Be Bold for a change for Vivo by Wat Consult

Branded Content

Care For Milk for Jindal Stainless by Redcube Digital

Best Engagement through Digital Marketing

Digital Launch of Dell Inspiron 15 7000 series Gaming by Gozoop

Best Low-Budget Marketing Campaign

Enterprise Mobile App by National Bulk Handling Corporation

Professional Services

Forbes Xpress Digital Payment Systems

Digital Payment Facilitator

Free Credit Report by PaisaBazaar

Financial Innovation

Fullerton India Instant Loans by Logicserve Digital

Best Email Marketing Campaign

Ghanti Bajao for ABP News by Netcore Solutions

Best Engagement through Mobile Marketing

Harper Broadcast for HarperCollins Publishers

Best Content in a Digital Campaign by/for a Media/Entertainment enterprise

HDFC LIFE by Zirca Digital Solutions Pvt Ltd

Best Content in a Digital Campaign by/for a Financial Services/Banking enterprise

Hyundai CricJockey 2 by ESPN

Best Engagement through Mobile Marketing

ICICI Bank’s iCalculate by iProspect

Digital Marketing Analytics

Ignis Twitter Fetti Machine for Maruti Suzuki by Grapes Digital

Experience Marketing

IndiaFirst Life Insurance

Best Use of Digital Media/Platform in the Insurance Category

Kaya Laser Campaign by Schbang Digital Solutions

Best Digital Integrated Campaign

Live Forex Rates in Ads for Centrumforex by Ethinos Digital

Best Innovation/Creativity in a Digital Campaign

Livpure – Enabling India to lead a healthy lifestyle by DigitalF5

Best use of Digital for social and economic development

Mahindra & Mahindra – Post Sales Platform by Hansa Customer Equity

Best Content in a Digital Campaign by/for an Automobile Enterprise

Mahindra First Choice – Green Sim Users by Isobar

Best Use of Data Driven Media

Make your presence felt this Diwali for Citibank by Publicis Ambience

Best Performance-driven Mobile Campaign

Marvellous Creation Launch for Mondelez by Isobar

Best Gamification Marketing

Music For Vision India for Help Me See by Runtime Solutions

Best Content in a Digital Campaign for a Cause/NPO/NGO/CSR

MyAgriGuru by Mahindra Agri Solutions

Best use of Mobile for social and economic development

myCAMS

Best Use of Digital Media/Platform in the Mutual Fund Category

Nextgen Telesolutions

Most Disruptive FinTech Product

NH Dialogues by Narayana Health

Best Content in a Digital Campaign by/for a Healthcare Enterprise

Nikita Shukla Campaign by Radio City

Best Content in a Digital Campaign for a Cause/NPO/NGO/CSR

Nissan GT-R Campaign by Mcanvas

Best Mobile Marketing Campaign – Overall

Outrun for Nike India by 101India

Best Content in a Digital Campaign by/for a Retail enterprise

Pockets Touch & Pay Wallet by Mahindra Comviva

Mobile Payment Product or Service

Protect Your Loved Ones for ICICI Prudential by Adlift

Best Content in a Digital Campaign by/for a Financial Services/Banking enterprise

Quick Nivesh by SBI Funds Management

Best Use of Digital Media/Platform in the Mutual Fund Category

Real Doodh Dude for Havmor by Prodigitz Media

Best Content in a Digital Campaign by/for an FMCG/CPG Enterprise

Real-Time Search Predictions for BMW by Isobar

Best Performance-driven Digital Campaign

Reliance Jio Money Merchant by Mahindra Comviva

POS Solution

Remitonline by Avenues Payments India

Best Use of Digital Media/Platform in the Banking Category

ROAS Based Optimization by TravelTriangle

Digital Marketing Analytics

RSA Security by Cohn&Wolfe Six Degrees

Best Innovation/Creativity in a Digital Campaign

[email protected] for Godrej Interio Mattress by Joshbro Communications

Best Digital Integrated Campaign

Spuul

Entertainment

Sultan: The Game by 99Games

Mobile Game

Talentrack by Magnon Group

Brand Strategy

The Economic Times

News

The Winning Stroke for Dell EMC India by Timeus Interactive

Best Social Media Marketing Campaign

Tour Manager Application by Thomas Cook

Travel

Tripati Deepavali Utsavan by WhiteVox

Best Influencer Marketing Integration Campaign

Tupperware Kids for Health Program by Bottle Openers Digital Solutions

Best Display Marketing in Digital

UTI Mutual Fund

Financial Services/Banking

Vodafone M-Pesa

Wallet

Wanted Fair Brides And Grooms by Shaadi.com

Best Viral Marketing Campaign

Winning new customers via SEO for Myntra by Infidigit

Best Search Marketing Campaign

www.aajtak.in

News content

www.iiflw.com

Financial Services/Banking

www.indiamart.com

Online Classified/Resale Marketplace/Online Booking

www.irctc.co.in

Travel

www.sifytechnologies.com

Best User Experience

www.way2wealth.com

Financial Services/Banking

XPay Cash Wallet by UAE Exchange & Financial Services

Financial Services/Banking

Young Genie for Abbott by Indegene

Education

Zest Record Run for Tata Motors by Inextis Events

Best Performance-driven Digital Campaign

ZestMoney

Most Disruptive FinTech Product

Zidd Karo Duniya Badlo for Dainik Bhaskar by Tonic Worldwide

Online Commercials