Prasad Pimple

Prasad stands for
P ragmatic,
R OI driven,
A nalytical,
S egmentation &
A utomation focused
D igital way of doing business.

He is a firm believer in the process of ideation –
experimentation – learning fast – succeeding
faster & scaling up cheap.

A Chemical Engineer from UDCT & MBA from JBIMS, Prasad has 18+ years of
experience in Digital business, brand & product
management, customer acquisition,
customer life cycle management, strategy,
business planning and research across
insurance, telecom, banking and
engineering sectors.

Prior to Kotak Life,
Prasad has worked in HDFC Life, Tata Docomo,
Vodafone, ICICI Bank & Kotak Mahindra Bank.

Balaji Vaidyanathan

Balaji Vaidyanathan is a seasoned marketing leader with over 17 years of insightful global experience in brand, advertising, digital, content and mainline. In his current role as Marketing Director, CEEMEA for Franklin Templeton based out of Dubai, Balaji is responsible for all strategic marketing initiatives for the CEEMEA region. He leads a team across multiple geographies, covering over 20 countries across Central and Eastern Europe, Middle East and Africa and focusing both on institutional and retail businesses. Prior to this role, Balaji was Deputy Head – Marketing for Franklin Templeton India and was responsible for leading all key brand initiatives and investor education programs. In his initial part of his career, he has also been associated in various capacities with the Aditya Birla Group and the Edelweiss Group. Balaji has been one of the early adopters of leveraging gamification, video content and storytelling in the mutual fund industry to promote investor education in the online space. His deep understanding of consumer marketing and customer lifecycle journeys have won him several awards in India and globally across creativity, content, innovation and effectiveness.

Raja Chakraborty

A passionate consumer marketer and business enthusiast with 2 decades of experience across consumer goods sector with companies like Pepsico, Bayer, Nerolac & Currently working as Business Director – Luxury Grooming at Raymonds. He has played a key role in building PARK AVENUE as one of India’s foremost Male Grooming brands at Raymonds. Apart from consumer marketing, he loves watching movies in multiple languages

Rahul Mishra

Mr. Rahul Mishra joined Shemaroo Entertainment in November 2017 and currently holds the position ofHead, Marketing and Communications.

Over the course of three years, Rahul has played a key role in shaping Shemaroo’s brand’s identity by leveraging emerging trends, thus striking a chord with the audiences and seeing success amongst competition. Hespearheaded Shemaroo’s ‘Brand Refresh’ that took place in 2018, wherein the company rebranded after 55 Years with new logo and tagline– India Khush Hua. He was also instrumental in Shemaroo expanding to newer business verticals such as in the OTT business with ShemarooMe and its entry into the Broadcast space with Shemaroo TV & Shemaroo MarathiBana.

He is a seasoned marketing professional and has a demonstrated history of helping brands excel in theMedia & Entertainment sector. His areas of specialization includes Marketing Management, OTT Marketing, Digital Strategy, Content Creation, Market Research, and Partnerships. He recognizes the true call of customer satisfaction and impactful delivery, right at the core of his audience, gaining positive traction all along the way of success.

Prior to joining Shemaroo, Rahul was the Chief Revenue Officer at CinePlay, an innovation in cinema that presents timeless stories as a digitally-immersive experience. He has had a series of successful stints, leading Marketing forIndiaCast, a Viacom18 & TV18 venture and BBC Global News, where he was the Asia Pacific Marketing Manager.

Rahul has pursued his MBA in Marketing from International Management Institute, New Delhi. He has also completed a one year Post Graduate Programme in General Management & Leadership from INSEAD, at the France & Singapore Campus.

Siddharth Devnani

This rainmaker is the man behind the screen. Siddharth Devnani joined hands with Mehul Gupta in 2013 to
start SoCheers in its current avatar.
Siddharth has a Production Engineering degree & an MBA in Operations. During his pursuit of education, he
interned with Tata Motors and Future Group (Pantaloon Retail) that gave him hands on experience on value
chain management and the importance of seamless backend operations. He joined Naaptol in 2012 where
he took care of the operations of an entire category. Innately curious, he also took the extra effort to learn
the nitty-gritties of e-commerce. While the two friends worked during the day at the start up, their evenings
were filled with conversations on their start up. The conversations never started with “If we…” but “When
we…”. He finally took the plunge into the world of entrepreneurship in 2013 and started SoCheers.
Earlier on in the business, Mehul & Siddharth (Co-founders of SoCheers) decided to split roles and Siddharth
took over the helm internally to ensure smooth functioning of the business Siddharth’s brilliance at finance
management has facilitated SoCheers’ growth and carve a profitable path towards success over the years.
Apart from overseeing the finances, he also works closely with all teams to streamline agency processes that
make them more efficient.
He has a deep understanding of the web and spearheads web development projects and video production.
A reader and learner for life, Siddharth endeavors to learn something new every day. This thirst for
knowledge and new experiences led him to be a part of different cultural groups including the Rotaract Club.
Born and brought up in Mumbai, Siddharth loves getting away from the city whenever work allows it. He is
always the first one the team reaches out to when they want a review of a new gadget or a new restaurant

in town. When he is not multitasking and juggling between the endless tabs he has open on his laptop, you
can find him with a good book.

Rahul Kaushal

Rahul Kaushal is currently working as an E-commerce head for Casio India. An ex-consultant, he has now been associated with eCommerce for close to a decade now and is very enthusiastic in helping build businesses in online space. In the past he has been associated with Monitor consulting, Honeywell, Snapdeal, Nokia. He is an engineer (Delhi College of Engineering) and an MBA (MDI Gurgaon, Bocconi Italy) by education.

An avid reader, he reads regularly on product design, AI, human psychology and history.
In his spare time he likes to travel and explore new places.