#DOD2023
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DOD 2023
Drivers of Digital Awards and Summit

Eligibility

All campaigns, products and services active between July 01, 2022 and December 31, 2023 are eligible for submission as entries for the Drivers of Digital Awards & Summit 2023

For the Digital STARTUP Awards, entries shall be accepted from all the Start-ups which have started
operating only on or after April 01, 2016


Evaluation Criteria

Entries across all categories and sub-categories (except Digital Agency of the Year) shall be evaluated on the following criteria carrying (10 points per criterion; 10 being the highest and 0 being the lowest that can be allotted):

Weightage Across Categories
Parameter Digital Marketing Awards Digital Financial Awards Digital Startup Awards Digital Content Awards Mobile Awards Website Awards Digital Strategy/Campaign Awards (Sector Specific)
Creativity & Innovation 20% 20% 30% 50% 30% 30% 10%
Strategy & Execution 20% 10% 20% 20% 20% 20% 40%
Disruption in the makret 10% 30% 30% 10% 10% 10% 10%
Impact/Reach 20% 20% 10% 10% 30% 30% 20%
ROI/Results 30% 20% 10% 10% 10% 10% 10%
Total 100% 100% 100% 100% 100% 100% 100%