Coming from a family of Advertising professionals, she has derived her training in advertising from Damodar Warrior, (ex Creative Director JWT) one of the leading creative gurus of Indian Advertising. She managed an advertising agency for more than 25 years and now is a branding and marketing consultant. She is Brand Director at UJA, a global advisory and business consulting firm, where she is responsible for GTM strategies, marketing and branding advisory to international companies coming to India.
Her core competencies lies in developing branding and marketing strategies, design & aesthetics, brand building, having serviced various B2C and B2B brands (process, food, hospitality, wellness, entertainment, manufacturing, retail, real estate, infrastructure etc).
She has a special interest in providing branding and marketing strategies to startups and social enterprises.
VISITING FACULTY
Over the last 15 years she has been invited by all the leading management and mass communication institutes in Pune as a visiting faculty. Her area of expertise is Advertising Management, Integrated Marketing Communications and Brand Management.
Visiting faculty to
Symbiosis Institute of Mass Communications (SIMC) PG and UG
Symbiosis Institute for Business Management (SIBM)
PICT School for Information and technology management.
MITSOB
MIT School of Design
PICT School for Information Technology and Management
International School of Business and Media (PG)
School for Fashion Techonology (Karve Shree Shikshan Sanstha)
University of Pune’s Mass communications department
Symbiosis Institute of Management Studies
Vishwakarma Institute of Management
Indira Institute for Communication Studies etc
BOOKS: AUTHORED
‘Integrated Marketing Communications’ for DY Patil University of Distance Learning
Co Authored ‘Advertising and Public relations’ for Symbiosis Centre for Distance Education
WORKSHOPS AND TRAINING PROGRAMS
Conducted workshops on branding for women entrepreneurs under the Goldman Sach’s Women Entrepreneurship training program conducted by ISB and SIIB.
Conducted workshops on ‘Marketing for SMEs’ under the aegis of Sakal Media group and Posiview Consultants
She conducts creativity workshops / training programmes for industry professionals, corporates and students. These training programs and workshops help to discover and build creative thinking.
AWARDS
1986 – President’s gold medal for the best children’s book ‘Mother Nature” for BAIF
1988 – Best poster design award by CEAD, Pune for poster on propagating agroforestry for BAIF.
1990 – Best packaging award by CEAD Pune for chocolate box for Baker’s Basket
2004 – Best Menu design for La Brasserie restaurant by the International Tourism Council
2009, 2010 – Best presented wine booth for Good Earth Winery – Upper Crust show (both years)
OTHER INTERESTS
Student and practitioner of BKS Iyengar School of Yoga
Currently writing a book on branding and marketing communications
Invited by NGO called SMILE run by Vandana Chavan (ex mayor of Pune city and currently Rajya Sabha Member) to provide expertise in marketing and building the brand SMILE. SMILE is a platform for women to showcase their handcrafts. These women come from economically weaker sections of the society
Was invited to anchor the communications committee for ‘Branding Pune’ initiative by Mahratta Chambers of Commerce, Industries and Agriculture (MCCIA) and Janwani.
She is well-networked and is respected for her expertise and business ethics.
Professional site: https://sites.google.com/site/rembrandconsultants/
Rahul helps marketers break down the silos in Digital Marketing and achieve a unified view of their customer, across marketing channels and devices. By leveraging the search “intent” signals into Display, Social and Video advertising, and enabling personalization at scale. He helps digital marketers in making their practice more efficient and accountable.
As a Digital Marketing Practitioner in his previous role, he had played an instrumental role in building India’s largest non travel e-commerce almost from scratch. Armed with this knowledge of knowing what really works, he now endeavors to help other advertisers surpass their goals and expect much more from Digital with the most advanced and comprehensive Digital Marketing Platform available in the market: DoubleClick by Google.
He has been featured on CNN Money and Fortune magazine for one of the “6 ideas for changing the world”.
He has been awarded the Best Digital Marketing Professional Award by the CMO Council and World Brand Congress.
Rahul is extremely passionate about Digital Marketing and Technology, likes doing things differently and is very fond of traveling, trekking, food, squash, badminton, and swimming.
Specialties: Digital Marketing, E-commerce, Social Media, Online Analytics, Mobile & Internet technology, Business Strategy, Consulting, Product Management, Business Development, Evangelism, Start-ups.
Archana Aggarwal is a passionate marketeer with 20+ years of experience. She is responsible for some critical and strategic areas such as media planning and buying, analytics, digital capability building, performance management of the media agencies, etc. Prior to Airtel, she was Country Media Manager for P&G, India. She was instrumental in P&G winning their first Cannes in India in 2006 post which they won many prestigious international awards for the Gillette Shave India Movement. She also led media for the high decibel launch of 4G and Payments Bank in India.
With hands on marketing experience across several service categories backed by solid direct sales
experience and having worked in 2 start-up operations, Sugato brings a cross industry learning of service
marketing for organisations looking for rich experience with performance. When you add 8 years of
working with the top ad agencies in the country, Sugato combines go to market scaling up skills with a
thorough experience of brand building.Specialties: Start-ups, product launch, media distribution, service marketing, service brand operations
A marketing strategist with a penchant for creating and establishing regional and PAN India brands
across segments like Steel, Real estate and consumer electronics segments over the last 15 years. He has
a passion towards influencing customers mindset across national and international markets by being a
creative and business choir for generating optimal brand equity using traditional and digital media. Radio Jockeying, writing, travelling and teaching are the other interests on the personal front that primes up skill sets pertaining to customer understanding, story-telling, project planning, team handling and training etc eventually adding up to the functional efficacies.
Balaji Vaidyanathan is a seasoned marketing leader with over 17 years of insightful global experience in brand, advertising, digital, content and mainline. In his current role as Marketing Director, CEEMEA for Franklin Templeton based out of Dubai, Balaji is responsible for all strategic marketing initiatives for the CEEMEA region. He leads a team across multiple geographies, covering over 20 countries across Central and Eastern Europe, Middle East and Africa and focusing both on institutional and retail businesses. Prior to this role, Balaji was Deputy Head – Marketing for Franklin Templeton India and was responsible for leading all key brand initiatives and investor education programs. In his initial part of his career, he has also been associated in various capacities with the Aditya Birla Group and the Edelweiss Group. Balaji has been one of the early adopters of leveraging gamification, video content and storytelling in the mutual fund industry to promote investor education in the online space. His deep understanding of consumer marketing and customer lifecycle journeys have won him several awards in India and globally across creativity, content, innovation and effectiveness.
A passionate consumer marketer and business enthusiast with 2 decades of experience across consumer goods sector with companies like Pepsico, Bayer, Nerolac & Currently working as Business Director – Luxury Grooming at Raymonds. He has played a key role in building PARK AVENUE as one of India’s foremost Male Grooming brands at Raymonds. Apart from consumer marketing, he loves watching movies in multiple languages
Anil Kumar Singh comes to Neo@ogilvy with more than 17 years of experience in digital advertising. currently working with neo@Ogilvy as a National Director of SEO. There he is Accountable for the agency’s SEO and content vision, and managing the growth of the product by overseeing the SEO Leads, supporting the Client Services team, and playing an active role in New Business opportunities.
He was previously India Head of SEO in Interactive avenues, Digital arm of IPG Mediabrands . He had built SEO team & business from scratch and stabilised IA into a leader in SEO for the Indian market working with major brands like ICICI BANK, Micromax, Cleartrip, SBI, Mahindra & Mahindra, GENPACT,Dishtv, Airtel and BookMyshow. Anil helped Interactive Avenues SEO Business reach scale in less than 3 years.
Qualification : Master of Computer Science (M.Sc) Honors and Awards :
Best SEO -India Digital Media Awards 2015 Exchange4Media & Jagran June 2015
Best SEO Category Award by Afaqs! At DIGITAL AGENCY AWARDS 2015 Afaqs! & Jagran.com August 2015
Sumanta Ray has over 23 years of experience in Sales & Marketing, Branding and International Business Development. He started his career in brand management and subsequently moved on to sales & marketing roles in retail, telecom, financial services and healthcare, with stints in leading organizations like Airtel, Reliance & Apollo Hospitals, prior to taking charge as the Chief Marketing Officer for the Narayana Health group of hospitals.
Sumanta has been named amongst the “50 Most Talented CMOs in India” at the 2014 World Marketing Congress in Mumbai. He has also been the recipient of the “Campaign of the Year” & “Best Campaign – Banking & Finance” awards at the CMO Asia Awards 2010 in Singapore for developing the “All is Well” advertising campaign for Reliance Life Insurance as well as anchored the same brand for Interactive Avenues (the digital agency) who won the Silver at the Indian Digital Media Awards (IDMA) 2012 for “Best Integrated Campaign – Social Cause” and “Best Use of Social Networks – Social cause” for the “Boundaries for Books” campaign for the same brand.
Currently at Narayana Health, Sumanta Ray is responsible for the company’s topline and handles the entire Sales, Marketing, Digital, PR & Corporate Relations as well as Shared Services for the group. He has built up the sales & marketing function from scratch across all the 30 NH network hospitals. He has also been instrumental in the re-branding on Narayana Hrudayalaya to Narayana Health as well as setting up the organization’s digital & online footprint.
Prasad stands for Pragmatic, ROI driven, Analytical, Segmentation & Automation focused Digital way of doing business. He is a firm believer in the process of ideation – experimentation – learning fast – succeeding faster & scaling up cheap. A Chemical Engineer from UDCT & MBA from JBIMS, Prasad has 16+ years of experience in brand & product management, customer acquisition, customer life cycle management, strategy, business planning and research across insurance, telecom, banking and engineering sectors. Prior to HDFC Life, Prasad has worked in Tata Docomo, Vodafone, ICICI Bank & Kotak Mahindra Bank.
I am leading E-commerce initiative of Godrej and Boyce. Godrej and Boyce has 14 diverse business divisions including Godrej interio, appliances, security solutions and locks.I head Digital marketing for Godrej Interio and drive integration of creativity with data to rejuvenate brand from an old legacy brand to an aspirational brand for today’s millennial. I am passionately pursuing technology enablers implementing Artificial intelligence, Machine learning, Data science, IoT to solve business problems at scale In my past role, I lead grocery e-commerce business in Reliance Retail as joint business head. In that role, I lead team of technocrats, merchandisers, Operators and Digital marketing professionals to build business from scratch. I also lead development of Reliance Digital Xpress store from concept to realization. This format was focused on experiential retailing of technology products. I am passionate towards building customer centric digital businesses, processes and organization structure with strong bias towards action and happy to connect with people with similar interests
As the Head of Digital Content & Brand Solutions (https://www.linkedin.com/in/amankanjhlia/ ), I define, curate and deliver strategic content & communication led monetizable initiatives for brands at HT Digital.
With story-telling becoming mainstream, my aim is to create engaging experiences that make for great narratives. Decoding a brand’s requirement, identifying the need-gap and achieving the defined objective through a compelling story is what I do best!
In my 20+ years career, I have worked with the best of the companies and sharpest minds, be it The Economic Times, Network 18, HT Media, TinyOwl Technologies, Percept or Rediff.com.
With experience panning all formats of media and communication and profiles which are as diverse as managing P&L to story based marketing campaigns, I believe these are exciting times for marketers as the world of ‘content’ and ‘communication’ is democratized by technology. It’s an era to employ technology to engage with your community led by EQ, aided by storytelling and driven by value.
A Digital Marketing & Transformation Leader with over 18 years of experience. He specializes in Digital Marketing Communications, Marketing Transformation and Online Sales across functions in Banking, Insurance and Technology.
With Business & Metrics performance as a focus, he has consistently melded together online transformation platforms, techniques and approaches to construct new and exciting ways of generating revenue from the digital medium – Online, Mobile & Social channels across Global Markets
His work has been recognized by industry experts and thought leaders in the B2C and B2B industries.
2019
– Awarded “50 Most Influential Digital Marketing Leaders” by CMO Asia
2018
– Awarded “50 Most Influential Digital Marketing Leaders” by CMO Asia
– Awarded “100 Smartest Digital Marketing Leaders” by World Digital Congress & CMO Asia
He presently works as Head – Digital Marketing Transformation & Marketing Automation leading the Digital Marketing Strategy and the Marketing Transformation Roadmap for Tata Consultancy Services
Archana is part of the leadership team at upGrad, which is a high-growth EdTech promoted by Ronnie Screwvala. It is positioned to be a disruptive leaders in EdTech and towards curating human capital to serve the future. The company has been awarded the ‘Best Tech for Education’ by IAMAI in 2019. upGrad also received the ‘Best Education Brands’ award by Economic Times and has made it to LinkedIn’s ‘Top 25 Start-ups’ two years in a row in 2018 and 2019.
Archana comes with over 18 years of professional experience with a strong focus on creativity, context and commercial goals spread across all mediums and formats of media : Print, Digital, Television & Live Events including CNBC TV 18 & The Economic Times. She is experienced at front ending brand outreach projects as well as managing seamless backend processes. Skilled to deliver original content and creative ideas, she has created and managed end-to-end content and communication marketing projects. Rich B2B experience, hands on working experience with SMEs and start-up eco-system globally, Archana has the distinguished career with highlights including being invited by the Rashtrapati Bhavan to curate Global Innovation roundtable and being part of international forums along with being the force and face of ET Digital Transformation Series in her past assignments. Highly networked professional with strong connects with industry influencers, academia and policy makers, she believes education and technology when combined has the potential to change the future and fortune of Bharat & India. She promotes learning for all and learning as a way of life to stay relevant amidst technological disruption and economic upheavals.
His expertise lies in FinTech and Telecommunications along with Payment ProcessingIndustry & IT Infrastructure Management.Currently he is working as the Chief Business Officer at ePaisa, his role is to entails tasksand processes towards business development by implementing growth opportunities withinand outside the organizations. Prior to this, he was handling Vtalkers Pte Ltd as the ChiefTechnology Officer & Chief Operating Officer where he re-branded Vtalkers, introducing newproducts and positioning as an MVNO moves, from USD2.1M to USD5.3M company in 14months.
In his current role, Manoj Lalwani spearheads the overall marketing function at Reliance Broadcast Network Limited. Manoj is a seasoned marketing professional with International MBA degree & over 15 years of extensive experience in FMCG sector and Media broadcasting.
Manoj has expertise across varied consumer product categories from ice creams, frozen foods, cooking oil, snack food to media broadcasting, across leading MNCs like Cargill and United Biscuits, including critical leadership roles
He has worked on both established & start-up brands & proved a turnaround specialist in more roles than one. Manoj has created exponential trajectory on a series of brands across youth & kids space, on the back of some defining marketing execution involving celebrities, aggressive new product launches, innovative communication approaches, etc. He was one of the core members of two successful start-up brands in the Indian FMCG market – McVitie’s biscuits and Creambell ice creams
Prior to joining RBNL, he held a leadership position as Vice President – Sales and Marketing, South Asia, VLCC Health Care for almost a year.
Manoj completed his post-graduation from Monash University, Australia. A seasoned marketing professional, he has worked on both established & start-up brands, playing a significant role in the growth of the brands.
In his leisure time, the fitness freak enjoys trekking and long drives.
Prabhakar Tiwari works as Chief Marketing Officer with Angel Broking, where he spearheads
Brand, performance marketing and PR initiatives for the firm. The firm has seen rapid
improvements in its digital maturity metrics and market share gains under his growth
leadership with slew of new initiatives. With a future forward organizational thinking, he is
focused in driving the leadership aspiration of the brand and in shaping the digital journey for
delivering top notch customer experience.
In professional terms, he is an entrepreneurial business leader with a proven ability to add
value in many business contexts in Indian & MNC organizations. The core of his professional
expertise is built around leading digital & tech-oriented organizations, driving consumer
innovation and ensuring disciplined execution by mentoring teams for sustainable profitable
business growth.
In summary, PT has around 17 years of rich & illustrious work experience including 5 long
years with Marico Limited handling classical FMCG positions of increasing responsibility in
Marketing & Sales functions. His last stint was entrepreneurial in running a Boutique
Consulting and Training startup, The MargDarshak Inc, which focuses on consumer facing
businesses to support them in Strategy, Innovation and Technology areas.
His earlier corporate stint was with an E-commerce Company PayU Payments, as Chief
Marketing Officer. PayU’s ‘Fayde Ki Aadat’ campaign in his leadership was hailed as one of
the most innovative and growth hacking campaign of its time, which also found mention in
Google APAC Case Study. Prior to that he was with CEAT Ltd as GM Marketing. His CEAT
campaigns won many marketing awards including Effies, Abby’s et al. His pioneering work for
CEAT digital marketing were awarded across categories by DMAi, Pitch Youth Marketing,
Global Youth marketing awards, Indian Telly awards et al. Eventually he won CEAT’s MD
Excellence Award in recognition of his outstanding contribution towards organizational
growth.
Prabhakar holds an MBA in Marketing from IIM, Bangalore and is a marketing gold medallist.
He was felicitated as the ‘Marketing Person of the Year 2014-15’ by TRiLA (Tyre & Rubber
Industry Leadership Acknowledgement Awards) for his notable work for CEAT.
PT dons multiple hats as business thought leader and new age story teller with growth
hacking mindset. He is highly networked in CMO/ CXO peer group forums like AIMA, IAMAI,
RMAI & DMAi. He regularly contributes to business fraternity in many roles as jury member,
panelist & key note speaker.
Priyanka is a media professional with 22 years of extensive experience across TV & Digital with successful stints in India’s leading media conglomerates including Network 18, Times Television Network and NDTV.
› With rich experience in Strategy, Product, Growth, Monetization, Content, Programming & Partnerships, Priyanka is credited with launching some of the leading Television channels and Digital Platforms in India.
› Having created award winning programs and IPs, she has devised processes that still run effectively at organizations she worked at.
› She has turned around television ratings and revenue, setup broadcast chains, forayed into regional content and managed teams of over 200.
› Her in-depth understanding of brands and their ethos across industry verticals has helped catapult brands to thought leadership positions.
› Her award winning IPs, Channels and Shows stand testimony to her strategy and content marketing ability to help brands engage with their audiences.
› Priyanka is recognized as an inspiring leader with exceptional creative and commercial discipline and a unique ability to embrace change and consistently innovate in an industry that is constantly disrupted across content, carriage and consumer behavior.
› Her Digital initiatives won many awards and she is often consulted by the top management and startups for her strategy and ability to rewire and help shape brands.
› She was awarded the Woman Leadership Achievement Award in 2016 and Woman Super Achiever Award in 2017 at the World Leadership Congress.
› She was awarded the Top 100 Smartest Digital Marketing Leader and later the same year the Top 50 Most Influential Digital Marketing Leader and is also counted amongst the Top 50 Content Marketing Leaders in India.
› Priyanka is a Columbia Business School alumnus and has helped launch many start-ups in the national and international space.
Shrishail is a marketing professional with over 18 years of experience across categories of consumer products, financial services and pharma.Currently, he heads the consumer marketing function at Cipla and is instrumental in spearheading the company’s largest consumer awareness initiative.In his previous stint, he was heading the marketing function for the stationery business at Pidilite. Earlier in his career, he has worked with Berger paints, ICICI Prudential, MetLife, and Kotak Life.Shrishail is a foodie and a self-proclaimed movie critic. He loves to drive and play cricket with his 9-year-old son during his free time.
Piali Dasgupta is currently Senior Vice President, Marketing, at Columbia Pacific Communities, India’s largest senior living community operator. Columbia Pacific Communities is part of the Seattle-based Columbia Pacific Management. which has presence across USA, Canada, China and India. Piali started her career in journalism with The Times of India, and crossed over to Marketing and Communication with playing key roles in creating impactful content marketing strategies for Myntra and later Amazon. She was responsible for creating Myntra's very popular style makeover series along with celebrity style chat show series. In a career spanning 14 years, Piali has created a number of award winning marketing campaigns and served on juries. She is on Social Samosa's Top 40 marketers under 40 list for the year 2019-2020 and has also been awarded the Content Mogul title by CMS Asia (Content Marketing Summit Asia) and has been named one of the top 10 Content Marketing Leaders in APAC in 2020 by CMS Asia. She has also been recognised as the Woman Marketer of The Year at MCube (Masters of Modern Marketing) Awards 2020. She was also part of Social Media Superwomen 2018, that recognised the top 50 women in
marketing in India. She has worked across print media, e-commerce (Myntra, Amazon), retail (Aditya Birla Fashion
Retail) and real estate and is currently building a compelling brand narrative around senior care inIndia.
Her core expertise lies in content marketing, storytelling, building brand narratives and strengthening
brand positioning through storytelling. According to her, good content is one that is purposeful, uplifting and has the ability to startconversations and believes that we are long past the age of "vanity content" or content for the sake of content. Outside of work, she enjoys travelling, is a voracious reader, spends time sketching and is also a
strong mental health advocate, doing her bit to remove long standing stigmas around mental illness.
HeeruDingra is the Chief Executive Officer (CEO) of WATConsult, the globally awarded hybrid digital agency from the house of Dentsu International.She started her journey nine years ago here and today leads a team of 400+ people across offices in Mumbai, Delhi and Bangalore.
Having studied from the Stanford University Graduate School of Business, Heeru has an in-depth understanding of Mergers and Acquisitions and played a key role in the acquisition process of the Company.
She holds over 18 years of knowledge, expertise and experience in the finance sector, and has worked with leading financial institutions like ICICI, Citibank and Indiabulls.
At WATConsult, she is the quintessential problem solver and the mind behind some of the most memorable company-wide initiatives that encompass both clients and employees. Her belief in WATConsult’s ability to use digital to make a difference has birthed projects ranging from wacky to socially conscious. Some of the key projects include Powerless Queen, KidsNotForSale, Give Subtitles to Suicide, amongst others.
She is the master mind behind launching various HR initiatives like Snapplication – a campaign to hire freshers and young talent via Snapchat,PlayAgency – an innovative board-gamewhich allows players to run an ad agency and experience all the highs and lows of it, WAT’s Your Big Idea– a digital ideation competition across educational institutes of India.
In her current role, she overlooks the entire executive duties of the agency and ensures smooth operations across offices. Her key aim is to keep a balance between work and employee well-being. She is a strong believer of gender equality and strives to provide equal platforms to everyone for growth and success.
Heeru has bagged the ‘Businesswoman of the Year’ award at Business Leader Awards and ‘Woman Super Achiever’ title by CMO Asia, as well as ‘Agency Head of the Year (Network Agency)’award at Social Samosa AgencyCon awards. She hasalso beenfeaturedinthe100TopHRMinds(India)in2018byCHROAsia.Under her leadership, WATConsult has won ‘Agency of the Year’ at BrandWagon Ace Awards, ‘The Digital Agency of the year (Gold)’ and ‘Thriving Agency Culture (Gold)’ at Social Samosa AgencyCon Awards’20 and the ‘The Best Workplace and People Development’ award at Business Leader Awards 2020.
She has judged various categories at awards shows like The Drum Awards,MiAwards, Foxglove Awardsand Diggies by Afaqs, Goafest, EDMI, mCube awards by Inkspell, People’s Brand of India Award 2020 conducted by Herald Globaland WINA World Independent Advertising Awards.
She has been a guest lecturer at leading management institutions like Amity University, Xavier Institute of Communications, Symbiosis Institute of Mass Communication, Symbiosis School of Media & Communication, MICA, IIT and others.Being a believer of ‘continuous learning’ herself, she promotes the same amongst her employees too, by letting the agency offer certified courses from XLRi, MICA and ISB in order to continuously help them enhance their skills. She also believes in getting her employees trained at every point, may that be via ace leadership coach, Saloni Suri or the well-known trainer and a leader of creativity enhancement, YonathanDominitz. In her free time Heeruenjoys reading, traveling and staying fit.