DOD 2019
Drivers of Digital Awards and Summit

Archana Aggarwal

Archana Aggarwal is a passionate marketeer with 20+ years of experience. She is responsible for some critical and strategic areas such as media planning and buying, analytics, digital capability building, performance management of the media agencies, etc.  Prior to Airtel, she was Country Media Manager for P&G, India. She was instrumental in P&G winning their first Cannes in India in 2006 post which they won many prestigious international awards for the Gillette Shave India Movement. She also led media for the high decibel launch of 4G and Payments Bank in India.

Vinaikrishnan Nair

Vinai, is an MBA, with about 17 years of experience in the Banking & Financial Services
industry, primarily spread across Business Analysis, Consulting, IT Delivery, Process Re-
engineering, Sourcing and Strategy.He has been a part of SBI General Insurance Co Ltd for since its inception and was responsible for setting up and delivering IT Services across various technology platforms. He was a member of the core team that has been instrumental in setting up the IT Strategy,
Architecture and Governance processes for the company.In his current role, he is also responsible for running the core insurance services as well as to lead and implement the Digital Transformation Initiatives. Prior to SBI General, he has worked with a leading technology company as a consultant for
assignments with Insurers in Asia & Europe. He has played key roles in various start-up insurance ventures and IT enablement of functions such as Policy Administration, Claims, ales Channel Management and Operations & Customer Services. He loves to read and listen to music in his free time.

Sugato Banerji

With hands on marketing experience across several service categories backed by solid direct sales
experience and having worked in 2 start-up operations, Sugato brings a cross industry learning of service
marketing for organisations looking for rich experience with performance. When you add 8 years of
working with the top ad agencies in the country, Sugato combines go to market scaling up skills with a
thorough experience of brand building.Specialties: Start-ups, product launch, media distribution, service marketing, service brand operations

Amit Sethiya

A marketing strategist with a penchant for creating and establishing regional and PAN India brands
across segments like Steel, Real estate and consumer electronics segments over the last 15 years. He has
a passion towards influencing customers mindset across national and international markets by being a
creative and business choir for generating optimal brand equity using traditional and digital media. Radio Jockeying, writing, travelling and teaching are the other interests on the personal front that primes up skill sets pertaining to customer understanding, story-telling, project planning, team handling and training etc eventually adding up to the functional efficacies.

Manav Sethi

As Group CMO, Manav looks after both Eros Now and the studio business. He is responsible for brand, consumer growth & retention, talent, trade and PR across both these businesses. In his earlier role he was founder CMO for ALTBalaji, India’s first SVOD OTT platform which broke the notion that Indians don’t pay for content.In his last role at Getit he launched multiple businesses and brands in India and Malaysia across Yellow pages, Horizontal Marketplace and verticals like grocery and furniture, mobile wallet and a merchant lending platform.At Reliance Big Entertainment, he was the founder of then India’s largest online local search platform that got investment interests from Navteq & acquisition interest from Justdial. He was also part of founding co worked on launching businesses across FM Radio, Music, Motion Pictures, Movie rental & download, online gaming & a JV with Dreamworks Animation SKG. In his earlier stints, Manav exited a startup in stealth mode that created an IP that helped telecom towers reduce their energy costs.He has formal education in Management and Law.

Rituraj Bidwai

A decade of experience in Marketing and Brand Communication with specialization in Digital.
Astute understanding of various digital marketing channels coupled with solid technical knowledge gives me an edge in implementing brand related campaigns derived from the overall business objectives. Data is an integral part of my work style ensuring a fair balance of execution and result KPIs, important for any strategy to be successful.

The work done during my stint with Godrej won awards by “Asia Retail Congress” and “CMO Asia Brand and Marketing Excellence Awards”.

Relevant areas of core strengths – Digital strategy in Search, Social, Mobile, User Experience on web and mobile, Analytics mapping on Search and Social channels, User journey management, SEM, Online Reputation Management, SEO, eCRM, Media planning and performance marketing.

Imran Qadri

Marketing professional & Automobile Industry Expert with 11 years of successful track record in Brand Development, Product Marketing & Planning, Marketing Communication, Category Management, Marketing Operations, Strategy and Media Advertising. Outstanding performance in CFT leadership, Brand Communication, ATL/BTL, Product Development, Product Launches, Special Editions, Events & Sponsorship, Media Planning, Digital Content, Agency leadership, Celebrity management, Retail Marketing, Luxury & Sports Marketing, Business Planning & CRM. Currently heading Marketing & PR for Harley-Davidson India. Was associated with Nissan Motor India as Head – Marcom for Datsun brand. Prior was Sr. Group Product Marketing Lead & Country Chief Marketing Manager for Hatch, Sedan, Luxury SUV, Sports, Electric Vehicle & Connected Car(Intelligent Mobility) segments leading the product, pricing, Go To Market and project management strategy for Nissan India. Before Nissan, was Sr. Category Brand Head – Commuter motorcycles for World’s largest two wheeler manufacturer (Hero MotoCorp- formerly known as Hero Honda), taking care of brand development, marketing communication, strategy, digital content nationally for the 10-brands portfolio along with key corporate marketing and global business projects. Started career as Marketing Lead for North with focus on regional media, BTL activations, rural, sales support & CRM. Part of strategic projects as a CFT member/leader like CBU Business model, Intelligent Mobility, Scenario Planning, DMS, Dealer websites, Marketing Planning & Budgeting Software, QBR – Commonwealth Games, IPL, MTV Roadies, HIL, Hero World Challenge, FIFA, ICC, Employer Branding, National Dealer Conclaves, Auto shows, Factory Launches, International Marketing & CSR. An MBA in Marketing & Operations; Also a Mechanical Engineering Degree holder along with Executive programs in Digital Marketing & Leadership. Ad Awards Jury & Globally certified GT-R instructor

Rajasekar KS

Speaker, writer, social media and content strategist, Raj helps organisations leverage content
and social media to create conversations and turn fans into collaborators. He was recognised
by Adobe & Paul Writer among Top 100 Content Leaders (2018 & 2017). Recognised
among World's Top 100 Content Marketers 2018 Listing by Express Writers (USA). In 2017, he
was recognised among the Most Influential Content Marketing Professionals in India, by the
World Marketing Congress.  He was also recognised among Top 100 Influential Marketing
Leaders in India by the World Marketing Congress (2016). Speaker at events including IAMAI
digital summit, mCube Awards, PitchCMO, Social Beat Digital Summit, NASSCOM, XIME,
Rotary and Lions besides colleges). Occasionally writes for ET Tech, BusinessWorld and
BusinessLine.

Balaji Vaidyanathan

Balaji Vaidyanathan is a seasoned marketing leader with over 17 years of insightful global experience in brand, advertising, digital, content and mainline. In his current role as Marketing Director, CEEMEA for Franklin Templeton based out of Dubai, Balaji is responsible for all strategic marketing initiatives for the CEEMEA region. He leads a team across multiple geographies, covering over 20 countries across Central and Eastern Europe, Middle East and Africa and focusing both on institutional and retail businesses. Prior to this role, Balaji was Deputy Head – Marketing for Franklin Templeton India and was responsible for leading all key brand initiatives and investor education programs. In his initial part of his career, he has also been associated in various capacities with the Aditya Birla Group and the Edelweiss Group. Balaji has been one of the early adopters of leveraging gamification, video content and storytelling in the mutual fund industry to promote investor education in the online space. His deep understanding of consumer marketing and customer lifecycle journeys have won him several awards in India and globally across creativity, content, innovation and effectiveness.

Raja Chakraborty

A passionate consumer marketer and business enthusiast with 2 decades of experience across consumer goods sector with companies like Pepsico, Bayer, Nerolac & Currently working as Business Director – Luxury Grooming at Raymonds. He has played a key role in building PARK AVENUE as one of India’s foremost Male Grooming brands at Raymonds. Apart from consumer marketing, he loves watching movies in multiple languages

Amit Purohit

Amit Purohit is Head of Digital Business at Aditya Birla Sunlife AMC Limited (formerly known as Birla Sun Life Asset Management Company Limited).
Amit spearheads Digital Business Pan India with P & L responsibilities. The Digital Business has mandates for Digital Sales & Strategic Alliances, Digital Marketing, Digital Operations and Customer experience and Digital Technology for business verticals like Investor, Distributor and Corporates. He has been instrumental in revamping Digital business and has been leading from the front with respect to bringing out many “Industry first” innovations in the Digital space. Digital Business has been able to successfully roll out new Digital Assets viz. Partner portal, Partner App, APIs for Digital partner integrations, Micro-sites for Tax Planning etc. in recent times and some of the initiatives are setting benchmarks in the industry.
Amit’s career spans over 18 years across varied industries like BFSI, Telecom and Pharma. In past Amit was associated with organizations like Reliance Mutual Fund, Tata Docomo and ICICI Bank for business functions like Product Management, Strategic Sales & Business Development and Marketing. Amit is an MBA from Pune University and is a BMGI certified Green Belt holder in Six Sigma.

Kaushik Chakraborty

A versatile Sales and Marketing professional with over 20 years of extensive cross-functional experience in transforming digital road maps, driving online sales and service excellence. Kaushik has been at the forefront of the digital transformation journeys of organisations like Tata Capital & UTI Mutual Fund. He has set up digital businesses for Retail & Commercial banking consumers from scratch in various organisations and in his current role is driving digital initiatives at Tata Capital. He
calls himself a “digital-first marketer” as prior to the advent of the digital-social- mobile era he was happily honing his skills in Sales and Service functions of organisations like Standard Chartered Bank and ICICI Bank. An out-of-the-box thinker with a flair for identifying & adopting emerging trends, he has gained a rich and varied experience across NBFC, Consumer Banking, Asset Management and SME Banking spaces during his professional career. A passionate foodie and a hardened sport lover, his passion is to leverage all things digital to improve the customer experience. He is a recipient of 100 Smartest Digital Marketing Leaders by World Digital Marketing Congress in 2019, Big 40 NBFC Award Winner of 2019 at the World AIBFSI & NBFC Show and “50 Best Digital Marketing Professionals” for 2014, 2017 ad 2018 presented by World Marketing Congress and CMO Asia.

Pranab Das

Have worked in the digital innovation space since 2000. Starting with core technology have moved on to product and strategy. Help transform businesses, by architecting new digitally enabled business models, digitalize existing processes to improve efficiency and craft next generation digital experiences. Following are my career highlights in reverse chronological order:
• Part of the leadership team anchoring the formulation and implementation of enterprise level Digital Commerce strategy for Reliance and Jio
• Evangelized Tesco API model
• Program Managed the 2nd largest online grocery in the world – ASDA.com on behalf of Walmart Global eCommerce
• Part of Pervasive Technologies COE – one of the pioneering groups in IoT space
• Part of leadership team embarking on multi-year digital transformation journey for Nordstrom
• Part of one of the earliest eCommerce implementations for Costco Wholesale
• Worked on location-based services as part of mCommerce COE for British Telecom

Tushar Ghagawe

Digital marketer with excellent understanding of Indian consumer behavior and all aspects of Brand Marketing. Marketing professional with over 19 years’ experience in Marketing and Sales. Experience of working with varied industries like Travel, FMCG, Media and Finance. Experience of leading multi – functional teams including marketing, creative, project management, content, analytics and external partners to drive sustainable growth.

Chirag Singhal

Efficient, innovative & results driven professional with 6+ years work experience in e-Commerce domain, handling Digital Marketing, Strategic Alliances & Partnerships
Executing successful Digital/Online Marketing campaigns for customer acquisition initiatives – Strategic Alliances & Partnerships, Affiliate Marketing, Mobile App Marketing, Re-targeting Specialize in building scalable products that provide compelling business value
Highly detail-oriented & execution focused with strong networking, mentoring and consensus-building skills

Vipin Guliani

Digital Marketing for Piramal Group, A $10 Billion conglomerate with services in Healthcare, Finance, Real Estate. Vipin is responsible for Digital strategy across corporate and Business including digital communication, Analytics & Marketing Automation for Piramal Group. Prior to Piramal Group, He was heading Global Digital Marketing for Wipro Limited and was responsible for leading the digital strategy and operations for IT Business, He has also served as VP and business head for business and Digital Agencies.
Vipin holds 18+ years of experience in Digital Branding, Building Business pipeline & Sales globally; He has launched Integrated Digital Strategies, Campaigns, Analytics & ORM for multiple large Brands. Awarded with Gold Award by ITSMA for “Marketing with Social and Digital Media”. Awarded among best marketing & digital marketing professionals by CMO Council among other multiple recognitions

Jatin Chhikara

Jatin Chhikara is an experienced marketer, strategist & creative thinker with over 13 years of multi-faceted experience of working as a brand strategist, advertiser, digital marketer, entrepreneur, project manager and process improver. He has gained hands-on expertise to lead multi-disciplinary projects in digital transformation of brands, brand experiences & marketing strategies.

Prabhjyot Singh

Prabhjyot Singh is a Marketing professional with 15+ years of experience in the industry. His experience spans across sectors like media houses, e-commerce and digital agencies. Currently, he is the General Manager – Marketing & Digital, Strategic Planning, Events & Content at ShowBox – National 24×7 Music TV Channel. During his career, he has been responsible for the launch campaigns, media buying, budget allocation, overall growth of the companies, scaling up the e-commerce business through digital mediums, generating new revenue streams and strategic planning for the new business development. Worked on several expansion plans in entertainment media, digital, publishing, OTT.

He has hands on experience with Branding & Digital strategies and setup online businesses from scratch. Developed online brands and delivered strong year-on-year revenue growth. Digital story teller with proven experience of creating winning solutions for Global & Indian brands.

He has worked on: ShowBox Music TV Channel, Epic TV, Studio Showbox, PTC Punjabi, PTC News, PTC Play, Tapp Me, Shopmate, Nokia, Store99, LivingGifts, etc.

Ankoor Dasguupta

Ankoor believes in the power of Energy, Energize, Community and Network Effect. He brings with him 19 years through the spectrum of marketing and advertising across functions in print, digital, mobile, events along with a strong C-Suite network. A learner, coach and trainer, Ankoor has been part of the core launch teams of conceptualizing and producing multiple international IPs in India and is an avid writer and active speaker at various forums. Ankoor has also done guest lecture at NIT Trichy. Ankoor hails from Delhi with education from Delhi University, Bharatiya Vidya Bhavan, Dale Carnegie and ISB. Ankoor is also a part of the Grand Jury for reputed events in the digital space with various published articles. Ankoor is a firm believer of nurturing relationships. Ankoor tweets from @ankurnow. Connect on LinkedIn

Binda Dey

Binda has over 15 years of experience in Marketing, Brand Management, Digital Intelligence & Consumer Analytics. She comes with a deep understanding of the Indian media and entertainment space and has led marketing campaigns across categories for different markets. She has been awarded by BBC Knowledge as one of ‘the Greatest
Marketing Influencers of 2017.She currently heads marketing for Red Chilies Entertainment and is responsible for managing relationships with talent, creative, production, and distribution to align goals and drive all marketing campaigns.  She drives partnerships across the digital and traditional platform, identifying business opportunities and driving revenue through in-
film and co-branded partnerships. She has led 360-degree campaigns for a wide range of movies like Dilwale, Raees, Dear Zindagi, Jab Harry Met Sejal, Ittefaq, Zero, and Badla.
She has also led the marketing initiatives for Kolkata Knight Riders (KKR) in 2016, developed the #AmiKKR campaign, which deeply resonated with the fans. KKR became the first team to have an exclusive television show, called ‘Knight Club’ on Star Sports. During her stint at Star India, she has steered strategic projects for their Hindi, Regional and English Entertainment channels.

Mandar Natekar

Mr. Mandar Natekar is the Chief Business Officer at KidZania India, He is responsible for building business & taking forward the brand with his vast knowledge and focus to deliver Magical and Memorable experiences.
He has over two decades of experience in the media & entertainment industry working with leading media brands like TOI, Sony, BigAdda, HBO, Movies Now & MTV,

During his last stint with Viacom 18, Mandar was responsible for managing the entire revenue stream for brand MTV, Pepsi Mtv Indies &Mtv Beats across Ad-Sales, Large Format Sponsorships, Digital Properties & Branded Content. His expertise lies in creating large format revenue partnerships and creating newer opportunities for scaling up revenue streams across start-ups to established businesses.

An avid cricket player and a trained boxer, Mr. Mandar is also passionate about story-telling and has his own blog – soccerdad.in

Anil Kumar Singh

Anil Kumar Singh comes to [email protected] with more than 17 years of experience in digital advertising. currently working with [email protected] as a National Director of SEO. There he is Accountable for the agency’s SEO and content vision, and managing the growth of the product by overseeing the SEO Leads, supporting the Client Services team, and playing an active role in New Business opportunities.
He was previously India Head of SEO in Interactive avenues, Digital arm of IPG Mediabrands . He had built SEO team & business from scratch and stabilised IA into a leader in SEO for the Indian market working with major brands like ICICI BANK, Micromax, Cleartrip, SBI, Mahindra & Mahindra, GENPACT,Dishtv, Airtel and BookMyshow. Anil helped Interactive Avenues SEO Business reach scale in less than 3 years.
Qualification : Master of Computer Science (M.Sc) Honors and Awards :
Best SEO -India Digital Media Awards 2015 Exchange4Media & Jagran June 2015
Best SEO Category Award by Afaqs! At DIGITAL AGENCY AWARDS 2015 Afaqs! & Jagran.com August 2015

Udit Jain

Udit Jain is the Head of Marketing at Airtel Payments Bank, the first Payments Bank in India. In this capacity, he leads brand building, marketing and communication for the Bank.

Udit has 15 years of progressive experience in long term business strategy development, brand management, communication, digital marketing, new product development, customer and shopper marketing and sales which straddles across leading business conglomerates. A passionate business manager and marketer, Udit is credited with a strong sense of long-term vision and an eye for detail. He also plays a key role in shaping long term growth strategies for the Bank.

Prior to joining Airtel Payments Bank, Udit worked with brands like Airtel, Reckitt Benckiser, and Tecumseh Products Company. During his tenure with Airtel, Udit is credited with achieving ever highest scores on saliency and consideration in highly competitive and disruptive category. He also played a key role in the conceptualization and execution of some path breaking campaigns like “Sab Kuch Try Karo, Fir SahiChuno” and Airtel Thanks, one of the first telecom rewards program in the industry.

An alumnus of Management Development Institute, Udit holds a degree in Mechanical Engineering from Delhi College of Engineering. Beyond work, Udit is an avid reader especially on startups and their business strategies.

ANKIT MEHROTRA

Ankit Mehrotra is a start-up and tech enthusiast with special interests in understanding customer behaviour across the web and mobile. He is the co-founder ofDineout, which is India’s Largest Dining Out Platform seating more than a million diners a month across 8000 restaurants in India. He is the winner of the Education UK Alumni Awards 2016 in which he received the Entrepreneur of the Year award. Additionally, Dineout won the TechRocketship Award and the India Emerging 20 Award, both by the Govt of UK & India in 2018. Before starting Dineout, he lived in London for 10 years and worked for 7 years with BNP Paribas, London, a top tier Investment Bank, in various divisions including Investment Banking & Wealth Management managing a portfolio of UHNWI. He is also a CFA charter holder since 2011.