Jury

Digital, Marketing & Business leader with deep consumer understanding & strategic perspective built about 17 years of Digital Marketing, E-commerce, Digital Product Management, Brand, Media & Research experience across diverse categories spanning financial services, media, IT peripherals, beverages & automobiles.

Believer in perpetual beta while navigating the pixel ocean that today’s businesses are swimming in.

Amit Tandon is a Business Leader, author and avid Speaker. An IIM Ahmedabad & NSIT alumnus with over a decade of experience in leading businesses, strategy and P&L, he is currently heading business, strategy, Marketing and P&L for brand business at HealthKart that has transformed itself from being an e-commerce organization into a digital first brand company in nutrition space. He has previously worked at the Tata group under their coveted TAS leadership program and also as a General Manager at TaxiForSure. He also actively writes for publications such as ETHealth, ETRetail, ETBrandEquity, ETTech. Passionate about technology he also holds a US Patent for designing a level shifter.

Anil Kumar Singh comes to [email protected] with more than 17 years of experience in digital advertising. currently working with [email protected] as a National Director of SEO. There he is Accountable for the agency’s SEO and content vision, and managing the growth of the product by overseeing the SEO Leads, supporting the Client Services team, and playing an active role in New Business opportunities.

He was previously India Head of SEO in Interactive avenues, Digital arm of IPG Mediabrands . He had built SEO team & business from scratch and stabilised IA into a leader in SEO for the Indian market working with major brands like ICICI BANK, Micromax, Cleartrip, SBI, Mahindra & Mahindra, GENPACT,Dishtv, Airtel and BookMyshow. Anil helped Interactive Avenues SEO Business reach scale in less than 3 years.

Qualification : Master of Computer Science (M.Sc)
Honors and Awards :
Best SEO -India Digital Media Awards 2015 Exchange4Media & Jagran June 2015
Best SEO Category Award by Afaqs! At DIGITAL AGENCY AWARDS 2015 Afaqs! & Jagran.com August 2015

I'm currently the Chief Revenue Officer at RateGain, world's leading SaaS provider to travel and
hospitality sectors.
In my previous stint at HCL, I headed corporate marketing and was responsible for brand
marketing, employer brand, employee marketing, thought-leadership , digital marketing,
analytics, finance and marcom. Under my leadership HCL debuted at: 1) InterBrand Top 100
Brands at 19, grew 35% y-o-y in brand value 2) Brand Finance Global 500 '17 at 378 with a
value of 4.46 Bn US$. Between 2014-18 the HCLT brand campaigns won 130 global awards.
Other roles @ HCL include being a part of the CEO’s Vineet Nayar's office and being a Sales
Director at HCL America. Prior to moving into sales , I was the Global Head of Marketing and
Strategy for Enterprise Applications (SAP, Oracle ,Microsoft , ECMP, I V & VS, Mainframe and
Mid-range, Business Intelligence, IT Consulting) leading a geographically distributed team of
marketing managers. This line of business contributed 1 Bn US$ to HCL. As a part of the
leadership team I worked to successfully identify, acquire and integrate Axon Group Plc (
acquisition worth GBP 441 million). I was involved in setting up the marketing organization,
processes and systems in HCL and in the initial days worked as the Category Manager for
Lifesciences & Retail.
I have pharmaceutical industry experience having worked in various sales and marketing
positions at Ranbaxy Laboratories (now Sun Pharma). I'm privileged to be invited to share my
experiences at industry conferences like Sales Performance Management , LinkedIn Tech
Connect, Microsoft Leaders Speak, ACMP Change Management, and premier B-School events
at ISB, IIM-A, IIM-Raipur, FMS, IIMC, IMI, MICA, Great Lakes etc.
Specialties: Business Strategy , Sales and Marketing Strategy & Operations, Account
Management and Client Servicing, Brand Management & Integrated Marketing
Communications, Digital Marketing, Sales and Marketing Training, Teaching at B-Schools, Key-
noting.

Archana Aggarwal is a passionate media advocate with 20+ years of media experience. She has worked across multiple brands at both media agencies and advertiser. Her last assignment was Country Media Manager, P&G where she spent 8+ years and has now been with Airtel for last 3+ years as VP, Media. She was instrumental in P&G winning their first Cannes in India in 2006 post which they won many prestigious international awards for the Gillette Shave India Movement. She also led media for the high decibel launch of 4G and Payments Bank in India. She identified ideas like Sim sampling with Economic Times, Roshandan and Google countdown clock.

Mr. Balaji Vaidyanathan is an integrated marketing and communication specialist with over 15 years of extensive experience in Financial Services.

As Deputy Head – Marketing for Franklin Templeton Investments, Mr. Vaidyanathan is responsible for building the marketing value proposition and leading key brand initiatives for the firm in India. Franklin Templeton Investments is a global investment management firm headquartered in San Mateo, California with over 70 years of investment expertise across 35 countries and with assets under management of close to US $750 billion. In India, Franklin Templeton Mutual Fund has a rich heritage of over 2 decades of managing investor monies.
Mr. Vaidyanathan’s priority is to make consumers in India and other parts of the world aware of that little thing called Mutual Funds and how it can help change their lives in the long run. However, given that most consumers live in the present and hence, planning for one’s future is hardly a priority, it gets kind of interesting and challenging at times. Mr. Vaidyanathan has been a pioneer in the Indian Mutual Fund industry with his initiatives on using gamification and video content to promote investor education in the online space.
Prior to his current stint with Franklin Templeton Investments, Mr. Vaidyanathan was associated with other financial services brands like Edelweiss Financial Services and Birla Sun Life Mutual Fund in key marcom roles.

He has a lot of experience in building brands and acquiring users through both digital and offline
media. He has launched and managed several brands as Marketing lead, all of them
contributing to significant improvements in market share and brand KPIs.
His experience spans across companies in FMCG (Reckitt Benckiser, PepsiCo, Marico), media
(HT Media), consumer internet (HolidayIQ.com) and education (Manipal Global). He is also a
published author (having written five books) and a regular columnist.

Mr Gagan Singla is the Chief Marketing Officer of Angel Broking and the core member driving Angel in its growth trajectory in the digital world. A technologist by training and marketer by passion, Mr Gagan Singla is one of those rare professionals who can simultaneously handle responsibilities of a marketer and a data scientist. In fact, his analytical, data-driven approach adds a new dimension to marketing. With unmatched skills in Marketing, Technology and a thorough understanding of Analytics, Mr Singla is leading the Digital Transformation at Angel Broking. Mr Singla’s Core Competencies include digital and mobile strategy, digital marketing and scaling, customer analytics and insights, product management, data and technology driven enterprise transformations, brand building, Corporate Communication and
E-Commerce.

With more than 12 years of experience –primarily in delivering large analytics-driven transformations across multiple sectors and geographies, Mr Singla is the go-to man when it comes to devising strategies that are extremely focused and stakeholder-specific. In his eventful professional career, Mr Gagan Singla has worked with prominent names like Hughes, PwC, Deloitte and Quikr India with extensive assignments in the UK and the USA. Prior to coming on-board with Angel Broking, Mr. Singla was the global CMO of Simplilearn, an online education provider of professional certification training, based in Scotts Valley, California, USA. Mr Singla contributed significantly to Simplilearn’s marketing efforts in India and Global Markets.

Experience

· Career spanning nearly 2 decades

· Multi Industry Exposure – Advertising, Consumer Goods, Mutual Funds, Insurance

· Hands on experience straddling Brand Building, Marketing promotion, Product Management, Direct Marketing, Online marketing, Social Media management, Corporate Communications (External and Internal), Research, Event Management

· Worked in Established as well as Start-up firms

· Performed under Indian and MNC leadership structures

Companies

· ICICI Lombard General Insurance – Sr. VP, Marketing & Corporate Communication

· Mirae Asset Investments – Head, Marketing & Corporate Communication

· Franklin Templeton Investments – Sr. Manager, Marketing

· Pidilite Industries Ltd. – Product Manager, Consumer Products

· Draft FCB-Ulka Advertising – Account Planning Executive

Education

· MMS – Jamnalal Bajaj Institute of Management Studies, Mumbai

· B.E. – Vivekanand Institute of Technology, Mumbai

Honors & Awards

· Guinness World Records – Caring Hands, CSR initiative – 2018

· Kyoorius Awards – Mamma Elephant Award – 2018

· Jury Member – CMO Asia Awards, 2018 & India PR & Corporate Communication Awards (IPRCCA)– 2017

· Speaker – Stratcom – 2017

Hobbies

· Formula 1

· Technology trends – Reading & blogging

· Philosophy of life

Kavita has 20+ years of experience in Marketing & Communication. She has high calibre professional experience in marketing, corporate communications, media outreach, internal communications, digital media, corporate social responsibility programs at start-ups as well as large companies in the Asia Pacific, Europe, and North America. She has won the Top 25 CMO award by Global CMO council, 2014, Global Women leadership Award, World Women Leadership Congress & Awards 2014. Kavita has also co-authored and published an exclusive coffee table book with Sachin Tendulkar for Royal Bank of Scotland.

Kavita has held leadership roles in communication at Royal Bank of Scotland as the Chief Marketing & Communications officer, India, JP Morgan as the country head of Marketing, Corporate Communications & CSR Programs, India and most recently at HSBC as Country Head, Communications. Before moving to India, Kavita has worked with Symantec & Iron Port Systems, San Francisco, McAfee Inc. Della & James.com and at Apple Computer.

Kavita received her MBA from Purdue University, West Lafayette on Marketing Strategy & International Marketing and is also an M. Com holder on Marketing & Economics from Sydenham College.

Having worked with a diverse set of companies & brands that are leaders in their space, she is a marketing leader who is performance focused and collaborative and believes in leading the marketing function as a critical business enabler, owning KPIs’ both at a brand and customer level. Her strength lies in having an entrepreneurial mindset and hence tends to take on brand challenges as a personal challenge, whether it be new launches, startups, global brands coming into India or established brands seeking a new customer base.

In her current role for more than 7 years as Marketing head for Reliance Brands,part of the largest publicly-listed company in India, Reliance Industries Group her mandate entails leading the marketing strategy, devising integrated marketing programs & retail activation programs, customer interfacing tools that enhance experience at the point of sale, customer loyalty programs, provide thought leadership, lead the new media initiatives like web and social media initiatives, in-store events, PR and internal communications

An avid trekker, she takes off once a year to unexplored virgin peaks in the Himalayas and when in Mumbai finds her peace in running.

Coming from a family of Advertising professionals, she has derived her training in advertising from Damodar Warrior, (ex Creative Director JWT) one of the leading creative gurus of Indian Advertising. She managed an advertising agency for more than 25 years and now is a branding and marketing consultant. She is Brand Director at UJA, a global advisory and business consulting firm, where she is responsible for GTM strategies, marketing and branding advisory to international companies coming to India.

Her core competencies lies in developing branding and marketing strategies, design & aesthetics, brand building, having serviced various B2C and B2B brands (process, food, hospitality, wellness, entertainment, manufacturing, retail, real estate, infrastructure etc).
She has a special interest in providing branding and marketing strategies to startups and social enterprises.

VISITING FACULTY

Over the last 15 years she has been invited by all the leading management and mass communication institutes in Pune as a visiting faculty. Her area of expertise is Advertising Management, Integrated Marketing Communications and Brand Management.
Visiting faculty to

Symbiosis Institute of Mass Communications (SIMC) PG and UG
Symbiosis Institute for Business Management (SIBM)
PICT School for Information and technology management.
MITSOB
MIT School of Design
PICT School for Information Technology and Management
International School of Business and Media (PG)
School for Fashion Techonology (Karve Shree Shikshan Sanstha)
University of Pune’s Mass communications department
Symbiosis Institute of Management Studies
Vishwakarma Institute of Management
Indira Institute for Communication Studies etc

BOOKS: AUTHORED

‘Integrated Marketing Communications’ for DY Patil University of Distance Learning
Co Authored ‘Advertising and Public relations’ for Symbiosis Centre for Distance Education

WORKSHOPS AND TRAINING PROGRAMS

Conducted workshops on branding for women entrepreneurs under the Goldman Sach’s Women Entrepreneurship training program conducted by ISB and SIIB.
Conducted workshops on ‘Marketing for SMEs’ under the aegis of Sakal Media group and Posiview Consultants
She conducts creativity workshops / training programmes for industry professionals, corporates and students. These training programs and workshops help to discover and build creative thinking.

AWARDS

1986 – President’s gold medal for the best children’s book ‘Mother Nature” for BAIF
1988 – Best poster design award by CEAD, Pune for poster on propagating agroforestry for BAIF.
1990 – Best packaging award by CEAD Pune for chocolate box for Baker’s Basket
2004 – Best Menu design for La Brasserie restaurant by the International Tourism Council
2009, 2010 – Best presented wine booth for Good Earth Winery – Upper Crust show (both years)

OTHER INTERESTS

Student and practitioner of BKS Iyengar School of Yoga
Currently writing a book on branding and marketing communications
Invited by NGO called SMILE run by Vandana Chavan (ex mayor of Pune city and currently Rajya Sabha Member) to provide expertise in marketing and building the brand SMILE. SMILE is a platform for women to showcase their handcrafts. These women come from economically weaker sections of the society
Was invited to anchor the communications committee for ‘Branding Pune’ initiative by Mahratta Chambers of Commerce, Industries and Agriculture (MCCIA) and Janwani.
She is well-networked and is respected for her expertise and business ethics.

Professional site: https://sites.google.com/site/rembrandconsultants/

http://nanditakhaire.wordpress.com

http://www.linkedin.com/profile

Naveen Kukreja is the CEO & Co-founder of
Paisabazaar.com & CMO of Policybazaar.com.
Policybazaar.com & Paisabazaar.com are India’s largest
marketplaces for insurance and lending products
respectively, and one of India’s few startup unicorns

with a valuation of over $ 1 billion.
Naveen has an experience of over 17 years in the financial services markets of
India and Europe, having worked with Citibank in India, Capital One Bank in the
UK and as the Senior Vice President of Marketing and Strategy at Aviva Life
Insurance, where he set up and led the digital business and took it to #1 in digital
insurance, during 2011-14.
Naveen co-founded Paisabazaar.com under the Policybazaar Group in 2014.
Under Naveen’s strong leadership, Paisabazaar.com has grown consistently at
170% p.a. since inception. Today, it is the only independent online platform to
disburse 1 billion dollars annualized in a financial year. Paisabazaar.com partners
with over 75 banks and financial institutions and offers more than 300 products to
meet all lending and investment needs of consumers coming to its platform.
Paisabazaar.com has been conferred with ‘The Best Fintech Brand’ in 2016 and
2018 & ‘Best Digital Platform for Credit Cards 2017’ by the Economic Times,
India’s most read financial daily, among several other honours received in the last
four years.
As the CEO & Co-founder of the biggest lending platform in the country, Naveen’s
contributions have been widely recognized at prestigious industry platforms. He
has most recently been felicitated by Business World with the ’40 under 40’
award – a recognition to India’s top 40 leaders under the age of 40. Some of his

other awards include ‘Most digital savvy ecommerce Marketer of the year’ by
Internet and Mobile association of India and ‘One of 25 most influential e-
commerce Professionals’ by CMO Asia.
Naveen is also an industry influencer and one of the most prominent faces of
India’s fintech industry. He is a key part of several industry platforms and forums,
advocating policy and regulatory changes to the government and regulator(s) to
create a more favourable financial ecosystem.
Naveen is an alumni of prestigious institutes like IIM Calcutta and the Delhi
College of Engineering.

Paisabazaar.com Profile
Paisabazaar.com is India’s largest marketplace for lending and banking products,
growing at 160% p.a. since its inception in early 2014. The platform disburses
annualized loans worth USD 1 billion to more than 1000 cities and towns across
India. Paisabazaar.com has twice won ‘ET Best Fintech Brand’ in 2016 and 2018
from India’s most read daily financial newspaper – The Economic Times.
Paisabazaar.com was formed with a mission to make personal finance decisions
simple and easy for customers through effective and efficient use of data,
technology and innovation. Consumers on the Paisabazaar platform are
empowered to make smart and informed lending decisions by getting customized
and tailor-made solutions, according to their profile and needs.
Some of Paisabazaar.com’s unique propositions are:
 Driving India’s largest credit awareness initiative: Paisabazaar is the only
financial player in India to offer a ‘Free Credit Report’ with monthly updates
to customers. We have generated 5 million free credit reports in 18
months.
 Direct Mutual Funds: Along with providing cutting edge technology to help
consumers invest in mutual funds in the most seamless manner,
Paisabazaar also is the only investment platform in India to offer direct
(zero commission) mutual funds that gives maximum returns to investors.
 Maximum choice: It works with over 75 financial institutions to offer more
than 300 products covering every personal finance need of a consumer,
from lending to investing to saving.
 Easy processes: It provides instant approval for credit products and
paperless process to consumers. Riding on the Indian Government’s ‘India
Stack’ initiative that aims to digitize customer identification and
verification, Paisabazaar.com has developed solutions where processes are

completed on its platform without the need for customers to either visit
banks or do multiple sheets of paperwork.
 Complete spectrum of products: From retail lending products, like personal
loans, credit cards, home loans, auto loans, business loans, gold loans and
education loans to investment products like mutual funds, savings account
and fixed deposit, it offers over 300 products, covering the entire financial
product suite.

Group: Paisabazaar.com is a part of Policybazaar Group. Policybazaar.com is
India’s largest online insurance marketplace that has earned the trust and
goodwill of 15 million customers seeking life and general insurance solutions. It
occupies the dominant position in online insurance with over 90% market share
amongst aggregators and 33% market share of all new online insurance sales in
the country.
Investors: The group is backed by a solid group of investors including Tiger Global
Management, Temasek, Info edge (Naukri.com Group), Premji Invest, Steadview
Capital, Ribbit Capital, Inventus Capital, True North, IDG Ventures and Soft Bank.

Nitin is VP and Head of User Acquisition for the premier OTT service Hotstar and has been with
them for 2 years now.
In his previous stint, he was Head of Marketing for ShopClues and led the marketplace’s hyper
growth in a hyper competitive market. Prior to joining ShopClues, Nitin bootstrapped a health
nutrition start-up, Health Raga and was instrumental in setting up its e-commerce channel.
He has over 10 years of experience working in diverse industry sectors such as automotive,
banking and consumer internet. Passionate about consumer insighting and brand building, he is
an astute marketer who brought his combined expertise in marketing, data analytics and
technology to his various roles.
Nitin has done MBA from XLRI Jamshedpur and B.Tech in Computer Science from JIIT Noida. He
enjoys travelling to islands and is an avid open water diver.

A dynamic professional and proud recipient of the prestigious award – ‘Best PR & Corp Comm Head Of The Year’ across all Media organisations nationwide. Adept at Corporate Communication and Public Relations, Brand Building, Content — through strategic narratives for several sector-leading brands, Video and Digital content creation — and Brand Ambassador training.
In an illustrious career spanning 26 years, associated with august organisations like Adfactors Public Relations, Sony Entertainment Television, MAX, The Times of India Group, INX Media (9X, 9XM), Eros Multimedia’s B4U, Sahara One Media & Entertainment, Zee Telefilms, All India Radio, Times FM and DD.

Chief Marketing Officer & Head of Special Initiatives for Oxigen Wallet – a mobile wallet for the Urban youth . Her role encompasses developing Go- to-market Strategy planning & budgeting, 360 degree campaign and communication – across owned, earned and paid media with focus on brand Building, Customer Acquisitions,Retention & Engagement .

She is well versed and experienced in creative conceptualization and strategy for ATL and BTL campaigns across Radio, TV, Print, Films , Outdoor, Activations / street theater, Celebrity endorsements & Events, Sponsorship, Social Media Marketing ,Digital and PR

She is experienced in working for large corporations as well as in start up environments.

Rahul helps marketers break down the silos in Digital Marketing and achieve a unified view of their customer, across marketing channels and devices. By leveraging the search “intent” signals into Display, Social and Video advertising, and enabling personalization at scale. He helps digital marketers in making their practice more efficient and accountable.

As a Digital Marketing Practitioner in his previous role, he had played an instrumental role in building India’s largest non travel e-commerce almost from scratch. Armed with this knowledge of knowing what really works, he now endeavors to help other advertisers surpass their goals and expect much more from Digital with the most advanced and comprehensive Digital Marketing Platform available in the market: DoubleClick by Google.

He has been featured on CNN Money and Fortune magazine for one of the “6 ideas for changing the world”.

He has been awarded the Best Digital Marketing Professional Award by the CMO Council and World Brand Congress.

Rahul is extremely passionate about Digital Marketing and Technology, likes doing things differently and is very fond of traveling, trekking, food, squash, badminton, and swimming.

Specialties: Digital Marketing, E-commerce, Social Media, Online Analytics, Mobile & Internet technology, Business Strategy, Consulting, Product Management, Business Development, Evangelism, Start-ups.

Rishikesh Utpat is currently leading Digital programs in LTI and has led Digital channels for Banks prior to this. He is a leader in digital led transformation space and has mentored his global clients across banking sector, on their strategic digital transformation journeys. He is passionate about delivering immersive Customer Experience by leveraging emerging technologies, and works actively with Fintech/start-ups ecosystem in conceptualizing Business IT solutions that blend right mix of Digital and Physical.

Subin is an accomplished banker and has held senior positions at leading financial institutions like Bankers Trust Company, Deutsche Bank, Bank of America, Merrill Lynch, and Standard Chartered Bank.
He has led and managed sales teams and executed sales strategies in the commercial banking space in every country in Asia and has managed portfolios of over $25bn in assets and $300mm in revenues.
Subin is also an acknowledged actor, having appeared in over a dozen TV productions and over 25 theatre productions – being twice nominated for “Best Actor” at the Singapore Life Theatre Awards.
Driven by his passion for the arts, Subin set up Spuul in 2012 and has been driving the development of the business and the platform to bring Indian content to users since.
His Spuul venture is also based on his absolute conviction that on-line streaming is the pre-cursor to the world of virtual cinema across the world and to this end; he is investing his energies strategically to grow and diversify the business.
Subin brings a leadership style that mixes grit and persistence with patience and respect as he
subscribes to General George Patton’s statement: “If a man gives his best, what else is there?”

With hands on marketing experience across several service categories backed by solid direct sales
experience and having worked in 2 start-up operations, Sugato brings a cross industry learning of service
marketing for organisations looking for rich experience with performance. When you add 8 years of
working with the top ad agencies in the country, Sugato combines go to market scaling up skills with a
thorough experience of brand building.
Specialties: Start-ups, product launch, media distribution, service marketing, service brand operations

A service marketing specialist, Sumanta is an MBA with over 18 years of Sales, Marketing & Brand Management experience across leading companies in Healthcare, Insurance, Telecommunications, Retail & Advertising in India as well as International Markets like Africa, Middle East & Far East. Talented leadership level senior sales and marketing professional with multi-industry experience in growing revenue through aggressive sales and brand management with a strong ROI focus. Strong record of revenue delivery and implementing innovative strategies across multiple product categories that result in long-term brand equity maximization and revenue enhancement. Intrapreneural attitude that leads to set up departments & teams from scratch and inspire them to achieve stretch revenue goals. Proven ability to manage brand growth from concept through launch onwards to growth and revenue maximisation. Excellent exposure to international marketing with capability to conceptualise, design & successfully execute go-to-market strategies in Africa, Middle East & South Asia.