DOD 2019
Drivers of Digital Awards and Summit

Archana Aggarwal

Archana Aggarwal is a passionate media advocate with 20+ years of media
experience. She has worked across multiple brands at both media agencies and
advertiser. Her last assignment was Country Media Manager, P&G where she spent
8+ years and has now been with Airtel for last 3+ years as VP, Media. She was
instrumental in P&G winning their first Cannes in India in 2006 post which they won
many prestigious international awards for the Gillette Shave India Movement. She
also led media for the high decibel launch of 4G and Payments Bank in India. She
identified ideas like Sim sampling with Economic Times, Roshandan and Google
countdown clock.

Vinaikrishnan Nair

Vinai, is an MBA, with about 17 years of experience in the Banking & Financial Services
industry, primarily spread across Business Analysis, Consulting, IT Delivery, Process Re-
engineering, Sourcing and Strategy.He has been a part of SBI General Insurance Co Ltd for since its inception and was responsible for setting up and delivering IT Services across various technology platforms. He was a member of the core team that has been instrumental in setting up the IT Strategy,
Architecture and Governance processes for the company.In his current role, he is also responsible for running the core insurance services as well as to lead and implement the Digital Transformation Initiatives. Prior to SBI General, he has worked with a leading technology company as a consultant for
assignments with Insurers in Asia & Europe. He has played key roles in various start-up insurance ventures and IT enablement of functions such as Policy Administration, Claims, ales Channel Management and Operations & Customer Services. He loves to read and listen to music in his free time.

Sugato Banerji

With hands on marketing experience across several service categories backed by solid direct sales
experience and having worked in 2 start-up operations, Sugato brings a cross industry learning of service
marketing for organisations looking for rich experience with performance. When you add 8 years of
working with the top ad agencies in the country, Sugato combines go to market scaling up skills with a
thorough experience of brand building.Specialties: Start-ups, product launch, media distribution, service marketing, service brand operations

Amit Sethiya

A marketing strategist with a penchant for creating and establishing regional and PAN India brands
across segments like Steel, Real estate and consumer electronics segments over the last 15 years. He has
a passion towards influencing customers mindset across national and international markets by being a
creative and business choir for generating optimal brand equity using traditional and digital media. Radio Jockeying, writing, travelling and teaching are the other interests on the personal front that primes up skill sets pertaining to customer understanding, story-telling, project planning, team handling and training etc eventually adding up to the functional efficacies.

Manav Sethi

As Group CMO, Manav looks after both Eros Now and the studio business. He is responsible for brand, consumer growth & retention, talent, trade and PR across both these businesses. In his earlier role he was founder CMO for ALTBalaji, India’s first SVOD OTT platform which broke the notion that Indians don’t pay for content.In his last role at Getit he launched multiple businesses and brands in India and Malaysia across Yellow pages, Horizontal Marketplace and verticals like grocery and furniture, mobile wallet and a merchant lending platform.At Reliance Big Entertainment, he was the founder of then India’s largest online local search platform that got investment interests from Navteq & acquisition interest from Justdial. He was also part of founding co worked on launching businesses across FM Radio, Music, Motion Pictures, Movie rental & download, online gaming & a JV with Dreamworks Animation SKG. In his earlier stints, Manav exited a startup in stealth mode that created an IP that helped telecom towers reduce their energy costs.He has formal education in Management and Law.

Rituraj Bidwai

A decade of experience in Marketing and Brand Communication with specialization in Digital.
Astute understanding of various digital marketing channels coupled with solid technical knowledge gives me an edge in implementing brand related campaigns derived from the overall business objectives. Data is an integral part of my work style ensuring a fair balance of execution and result KPIs, important for any strategy to be successful.

The work done during my stint with Godrej won awards by “Asia Retail Congress” and “CMO Asia Brand and Marketing Excellence Awards”.

Relevant areas of core strengths – Digital strategy in Search, Social, Mobile, User Experience on web and mobile, Analytics mapping on Search and Social channels, User journey management, SEM, Online Reputation Management, SEO, eCRM, Media planning and performance marketing.

Imran Qadri

Marketing professional & Automobile Industry Expert with 11 years of successful track record in Brand Development, Product Marketing & Planning, Marketing Communication, Category Management, Marketing Operations, Strategy and Media Advertising. Outstanding performance in CFT leadership, Brand Communication, ATL/BTL, Product Development, Product Launches, Special Editions, Events & Sponsorship, Media Planning, Digital Content, Agency leadership, Celebrity management, Retail Marketing, Luxury & Sports Marketing, Business Planning & CRM. Currently heading Marketing & PR for Harley-Davidson India. Was associated with Nissan Motor India as Head – Marcom for Datsun brand. Prior was Sr. Group Product Marketing Lead & Country Chief Marketing Manager for Hatch, Sedan, Luxury SUV, Sports, Electric Vehicle & Connected Car(Intelligent Mobility) segments leading the product, pricing, Go To Market and project management strategy for Nissan India. Before Nissan, was Sr. Category Brand Head – Commuter motorcycles for World’s largest two wheeler manufacturer (Hero MotoCorp- formerly known as Hero Honda), taking care of brand development, marketing communication, strategy, digital content nationally for the 10-brands portfolio along with key corporate marketing and global business projects. Started career as Marketing Lead for North with focus on regional media, BTL activations, rural, sales support & CRM. Part of strategic projects as a CFT member/leader like CBU Business model, Intelligent Mobility, Scenario Planning, DMS, Dealer websites, Marketing Planning & Budgeting Software, QBR – Commonwealth Games, IPL, MTV Roadies, HIL, Hero World Challenge, FIFA, ICC, Employer Branding, National Dealer Conclaves, Auto shows, Factory Launches, International Marketing & CSR. An MBA in Marketing & Operations; Also a Mechanical Engineering Degree holder along with Executive programs in Digital Marketing & Leadership. Ad Awards Jury & Globally certified GT-R instructor

Rajasekar KS

Speaker, writer, social media and content strategist, Raj helps organisations leverage content
and social media to create conversations and turn fans into collaborators. He was recognised
by Adobe & Paul Writer among Top 100 Content Leaders (2018 & 2017). Recognised
among World's Top 100 Content Marketers 2018 Listing by Express Writers (USA). In 2017, he
was recognised among the Most Influential Content Marketing Professionals in India, by the
World Marketing Congress.  He was also recognised among Top 100 Influential Marketing
Leaders in India by the World Marketing Congress (2016). Speaker at events including IAMAI
digital summit, mCube Awards, PitchCMO, Social Beat Digital Summit, NASSCOM, XIME,
Rotary and Lions besides colleges). Occasionally writes for ET Tech, BusinessWorld and
BusinessLine.