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DOD 2019
Drivers of Digital Awards and Summit

Eligibility

All campaigns, products and services active between April 01, 2018 and October 31, 2019 are eligible for submission as entries for the Drivers of Digital Awards & Summit 2019

For the Digital STARTUP Awards, entries shall be accepted from all the Start-ups which have started
operating only on or after April 01, 2016


Evaluation Criteria

Entries across all categories and sub-categories (except Digital Agency of the Year) shall be evaluated on the following criteria carrying (10 points per criterion; 10 being the highest and 0 being the lowest that can be allotted):

Weightage Across Categories
Parameter Digital Marketing Awards Digital Financial Awards Digital Startup Awards Digital Content Awards Mobile Awards Website Awards Digital Strategy/Campaign Awards (Sector Specific)
Creativity & Innovation 20% 20% 30% 50% 30% 30% 10%
Strategy & Execution 20% 10% 20% 20% 20% 20% 40%
Disruption in the makret 10% 30% 30% 10% 10% 10% 10%
Impact/Reach 20% 20% 10% 10% 30% 30% 20%
ROI/Results 30% 20% 10% 10% 10% 10% 10%
Total 100% 100% 100% 100% 100% 100% 100%

The Digital Agency of the Year Award shall honour the agency which supercedes the others in the Grand Score [GS]. The Grand Score of each agency shall be an aggregate of following:

  1. The total number of entries made across all the categories of the Drivers of Digital Awards 2019 (1 point per submitted entry)
  2. The number of entries qualifying to the Top-5 nominations and their cumulative bonus points (3 points per nominated entry)
  3. The number of Awards won by the agency and their cumulative bonus points (5 points per winning entry)
    GS = [No. of Entries] X 1 + [No. of Nominations in top 5] X 3 + [No. of Winning Entries] X 5

    The verdict of the Evaluation process of the entries shall be final and binding, and the Drivers of Digital Awards 2019 or its Jury Members shall not be answerable to any person or entity for the judgment.