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DOD 2023
Drivers of Digital Awards and Summit


3rd Annual


Rules And Criteria


All campaigns, products and services active in India Between April 01, 2017 and October 31, 2018 are eligible for submission as entries for the Drivers of Digital Summit & Awards 2018

For the Digital Startup Awards, entries shall be accepted from all the Start-ups which have started operating only on or after April 01, 2014

Evaluation Criteria

Entries across all Categories and Sub-categories (except Digital Agency of the Year) shall be evaluated on the following criteria carrying equal weightage (10 points per criterion; 10 being the highest and 0 being the lowest that can be allotted):

  • Creativity and Innovation
  • Strategy and Execution
  • Disruption in the market
  • User experience/feedback/review
  • Impact/Reach
  • ROI/Results

The Digital Agency of the Year Award shall honour the agency which supercedes the others in the Grand Score [GS]. The Grand Score of each agency shall be an aggregate of following:

1. The total number of entries made across all the categories of the Drivers of Digital Awards 2018 (1 point per submitted entry)

2. The number of entries qualifying to the Top-5 nominations and their cumulative bonus points (3 points per nominated entry)

3. The number of Awards won by the agency and their cumulative bonus points (5 points per winning entry)
GS = [No. of Entries] X 1 + [No. of Nominations in top 5] X 3 + [No. of Winning Entries] X 5
The verdict of the Evaluation process of the entries shall be final and binding, and the Drivers of Digital Awards 2018 or its Jury Members shall not be answerable to any person or entity for the judgment.