Balaji Vaidyanathan is a seasoned marketing leader with over 17 years of insightful global experience in brand, advertising, digital, content and mainline. In his current role as Marketing Director, CEEMEA for Franklin Templeton based out of Dubai, Balaji is responsible for all strategic marketing initiatives for the CEEMEA region. He leads a team across multiple geographies, covering over 20 countries across Central and Eastern Europe, Middle East and Africa and focusing both on institutional and retail businesses. Prior to this role, Balaji was Deputy Head – Marketing for Franklin Templeton India and was responsible for leading all key brand initiatives and investor education programs. In his initial part of his career, he has also been associated in various capacities with the Aditya Birla Group and the Edelweiss Group. Balaji has been one of the early adopters of leveraging gamification, video content and storytelling in the mutual fund industry to promote investor education in the online space. His deep understanding of consumer marketing and customer lifecycle journeys have won him several awards in India and globally across creativity, content, innovation and effectiveness.
Born in Mumbai, Mr Pravinkumar Bhandari has been a bright competitive person, always
ready to learn something new & exciting. While growing up he developed an extreme passion
for technology specially in Finance Sector. He has completed his MBA in Information
Technology, an ITIL Certified Pravin comes with a great experience of over 20 years in
Digital Product Transformation.
His expertise lies in FinTech and Telecommunications along with Payment Processing
Industry & IT Infrastructure Management.
Currently he is working as the Chief Business Officer at ePaisa, his role is to entails tasks
and processes towards business development by implementing growth opportunities within
and outside the organizations. Prior to this, he was handling Vtalkers Pte Ltd as the Chief
Technology Officer & Chief Operating Officer where he re-branded Vtalkers, introducing new
products and positioning as an MVNO moves, from USD2.1M to USD5.3M company in 14
months.
He has also worked as the Head Global with Pure Commerce Pte Ltd (Euronet Worlwide) in
Singapore, Head Service Operations with Indiaideas.com Ltd in India and in many more
listed companies.
At ePaisa he is focusing on to introduce new services and solutions which will digitalise &
simplify all segments of an SME Business activities along with company e xpansion in
different regions of the country.
Also pursuing his Phd in Micro Finance, Pravin in his spare time, likes to keep himself active
by reading and writing over a cup of hot coffee. If not working, you would find him
interacting with people talking about Fintech.
A Digital Marketing & Transformation Leader with over 18 years of experience. He specializes in Digital Marketing Communications, Marketing Transformation and Online Sales across functions in Banking, Insurance and Technology.
With Business & Metrics performance as a focus, he has consistently melded together online transformation platforms, techniques and approaches to construct new and exciting ways of generating revenue from the digital medium – Online, Mobile & Social channels across Global Markets
His work has been recognized by industry experts and thought leaders in the B2C and B2B industries.
2019
– Awarded “50 Most Influential Digital Marketing Leaders” by CMO Asia
2018
– Awarded “50 Most Influential Digital Marketing Leaders” by CMO Asia
– Awarded “100 Smartest Digital Marketing Leaders” by World Digital Congress & CMO Asia
He presently works as Head – Digital Marketing Transformation & Marketing Automation leading the Digital Marketing Strategy and the Marketing Transformation Roadmap for Tata Consultancy Services
I am leading E-commerce initiative of Godrej and Boyce. Godrej and Boyce has 14 diverse business divisions including Godrej interio, appliances, security solutions and locks.I head Digital marketing for Godrej Interio and drive integration of creativity with data to rejuvenate brand from an old legacy brand to an aspirational brand for today’s millennial. I am passionately pursuing technology enablers implementing Artificial intelligence, Machine learning, Data science, IoT to solve business problems at scale In my past role, I lead grocery e-commerce business in Reliance Retail as joint business head. In that role, I lead team of technocrats, merchandisers, Operators and Digital marketing professionals to build business from scratch. I also lead development of Reliance Digital Xpress store from concept to realization. This format was focused on experiential retailing of technology products. I am passionate towards building customer centric digital businesses, processes and organization structure with strong bias towards action and happy to connect with people with similar interests
Prabhakar Tiwari works as Chief Marketing Officer with Angel Broking, where he spearheads
Brand, performance marketing and PR initiatives for the firm. The firm has seen rapid
improvements in its digital maturity metrics and market share gains under his growth
leadership with slew of new initiatives. With a future forward organizational thinking, he is
focused in driving the leadership aspiration of the brand and in shaping the digital journey for
delivering top notch customer experience.
In professional terms, he is an entrepreneurial business leader with a proven ability to add
value in many business contexts in Indian & MNC organizations. The core of his professional
expertise is built around leading digital & tech-oriented organizations, driving consumer
innovation and ensuring disciplined execution by mentoring teams for sustainable profitable
business growth.
In summary, PT has around 17 years of rich & illustrious work experience including 5 long
years with Marico Limited handling classical FMCG positions of increasing responsibility in
Marketing & Sales functions. His last stint was entrepreneurial in running a Boutique
Consulting and Training startup, The MargDarshak Inc, which focuses on consumer facing
businesses to support them in Strategy, Innovation and Technology areas.
His earlier corporate stint was with an E-commerce Company PayU Payments, as Chief
Marketing Officer. PayU’s ‘Fayde Ki Aadat’ campaign in his leadership was hailed as one of
the most innovative and growth hacking campaign of its time, which also found mention in
Google APAC Case Study. Prior to that he was with CEAT Ltd as GM Marketing. His CEAT
campaigns won many marketing awards including Effies, Abby’s et al. His pioneering work for
CEAT digital marketing were awarded across categories by DMAi, Pitch Youth Marketing,
Global Youth marketing awards, Indian Telly awards et al. Eventually he won CEAT’s MD
Excellence Award in recognition of his outstanding contribution towards organizational
growth.
Prabhakar holds an MBA in Marketing from IIM, Bangalore and is a marketing gold medallist.
He was felicitated as the ‘Marketing Person of the Year 2014-15’ by TRiLA (Tyre & Rubber
Industry Leadership Acknowledgement Awards) for his notable work for CEAT.
PT dons multiple hats as business thought leader and new age story teller with growth
hacking mindset. He is highly networked in CMO/ CXO peer group forums like AIMA, IAMAI,
RMAI & DMAi. He regularly contributes to business fraternity in many roles as jury member,
panelist & key note speaker.
Mayur Sethi Founder & CEO at YellowDigi holds an MBA degree in eBusiness and has more
than a decade of experience in the Digital Media and Advertising Industry. Taking his first steps
in the digital industry, back in 2006, Sethi has swum across the varied pools like Content
Marketing, Website marketing, E-commerce, and establishing his most favorite and dear
platform, advertiCe.
Mayur started his career as an SEO executive and then shifted focus to Media Planning and
Buying industry with Havas Media, a journey which he called to an end as the Country lead.
Setting footprints of Digital Marketing in Central India, he started MP09 Digital.
Mayur has serviced more than 200 clients and worked on several eCommerce websites in
MP09 and crafted a product discovery platform Hoppingo.com based on his learnings. At
Hoppingo he raised an investment of $150k from angel investors. He took the learnings with him
across varied organisations that sought his help to market and distribute their content across
Indian and global borders.
The year 2020, which saw people wondering about the future, Sethi was investing his energy in
YellowDigi, a brand that aims to serve the modern and upcoming marketers. This organisation
deals in Content Distribution, Seeding, and Amplification on Digital and Social Channels and is
working with renowned brands like Tata Motors, Tinder, TVS Tyres, Flipkart, and many more.
He also launched a self-driven programmatic media planning and buying platform, advertiCe,
where he serves as the Founder and Managing Director. advertiCe is a self-serve dashboard
that would not only help in Planning and Buying Media from 60+ Premium SSPs Intelligently but
also Manage Campaigns and Optimize ROI using SmartAI.
In the recent past, Mayur was the proud recipient of “Top 50 Marketing Professionals” by the
CMO Council at the World Marketing Congress 2016, Social Samosa 40Under40 2018, Agency
Reporter 40Under40 Disruptive Minds 2019. Having invested his time and capital in various
startups, he is very active in the startup community and loves mentoring entrepreneurs, and
also organised central India’s first-ever and biggest digital marketing conclave, DigiCon. His
motto in life is to #LetzMakeItHappen!
With over 12 years of experience in the digital marketing industry, Sahil has worked with more than 300
clients across sectors like Auto, Consumer Electronics, FMCG, BFSI, Fashion, Retail, Pharma,
Broadcast, Travel, Real Estate amongst others. He has had diverse exposure across digital solutions
like Digital Media Planning, 360 Digital Commerce, Brand Strategy, Content Solutions, Data Analytics
and more. Currently, Sahil heads the Operations, Media & Business divisions at WATConsult; with P&L
responsibilities across 150+ retainer brands and a total team size of 255+ employees. He has been
titled IMPACT’s 30 Under 30, 2017 India, 50 Most Influential Youth Marketing Leader 2018, Top Digital
Evangelists 2017 and 2018’s Social Samosa 30 Under 30 Winner as an Agency Leader. He has also
been on the Jury panel of SMARTIES MMA APAC, Goafest Abbys and many more in the India circuit.
He has been an industry mentor for IIM C Group Course for Digital Media and also been on the other
side of being trained for an executive course at ISB, Hyderabad. Having won more than 120 metals in
the digital space across teams he leads, Sahil believes that the journey is just 1% finished.
An apple fanboy, people’s person, a problem solver, a frequent traveller, a minimalism believer, an avid
writer and follower of business news across the globe is what best sums him up.