Any multi-channel or omni-channel marketing campaign which involved managing a brand’s exposure across social media, mobile apps, websites, email and/or word-of-mouth recommendations while providing an integrated, consistent experience of the brand.
Any marketing campaign that engaged the target audience by creating a unique experience for them through digitally enabled ‘event marketing’, ‘on-ground marketing’, ‘live marketing’, ‘participation marketing’, or ‘Virtual Reality’ and encouraged them to participate in the evolution of a brand or a brand experience
Any Enterprise or Agency (or both in collaboration) which performed an Analytics exercise to map and analyze the statistics, insights, trends, reach, etc. of a particular Digital Marketing campaign, and leveraged the results of the analytics in real-time to improve performance, targeting, visibility and ROI of the campaign
Any marketing campaigns which made extensive use of digital banners, buttons, pop-ups, videos or any other form of web/mobile/social/direct/interactive digital media display to promote an idea, concept, product, service, offer, etc. and achieved significant results
Any well-targeted and coordinated communication campaign (text, images, infographics, newsletters, video, etc.) that used email marketing as a tool for promotion of an idea, concept, product, service, or offer and achieved significant results
Any campaign executed on two are more social media platforms which promoted ideas, concepts, products, services, or offers, and achieved significant success in terms of visibility, branding, buzz-creation, and/or ROI
All original mobile advertising/marketing/promotion campaigns which were creatively executed through any mobile platform based program such as apps, messages (text or multimedia), social media on mobile, gadgets/gears, barcodes, QR codes, coupons etc. and achieved significant results
Any social media marketing campaign which led to great results for a business in terms of reach /visibility / clicks / views / shares / likes / registrations / affiliations / readership / sales / ROI, etc.
Any campaign that promoted ideas, concepts, products, services, or offers by enhanced/promoted visibility in search results on search engines, social media platforms, app stores, marketplace websites or apps, online classifieds and/or affiliates and achieved significant results
A campaign which leveraged any of the advanced technologies such as Artificial Intelligence, Augmented Reality, Virtual Reality, Internet of Things, Robotic Process Automation, Cognitive technologies, Blockchain etc
Use of animation and/or graphics (content) through online experiences produced on behalf of a brand that integrates animated/graphical format in a seamless, superior way that enhances the end-user experience.
Best, most innovative and effective or creative use of data-driven digital media that serves users with a personalized experience. This includes such efforts as targeted marketing messages, remarketing, etc.
Only photography as it’s used throughout the campaign/website/blog/product is judged. Online experiences produced on behalf of a brand that rely heavily on photographic imagery as a critical part of the user experience.
Any advertising/marketing campaigns which were executed in the form of text, graphics, video or any other interactive activity through the digital channels viz. web, mobile, social media, messengers, etc. and achieved significant success (attained extensive organic circulation and propagation by the end users)