DRIVERS OF DIGITAL SUMMIT & AWARDS 2018 – Sub Categories
Digital Marketing Awards
Any marketing campaign which was executed through social messengers such as Facebook messenger, InMails (Linkedin), Whatsapp, Skype, Hangout, Hike, WeChat, Viber, etc.
Any marketing campaign that engaged the target audience by creating a unique experience for them through digitally enabled 'event marketing', 'on-ground marketing', 'live marketing', 'participation marketing', or 'Virtual Reality' and encouraged them to participate in the evolution of a brand or a brand experience
Any influencer led marketing campaign which made use of a powerful, unique content to communicate with the target group on digital media platforms to drive favourable results
Any communication campaign which was run on digital media or through use of digital techniques to create significant engagement with the internal audience of an enterprise/organisation
Any Enterprise or Agency (or both in collaboration) which performed an Analytics exercise to map and analyze the statistics, insights, trends, reach, etc. of a particular Digital Marketing campaign, and leveraged the results of the analytics in real-time to improve performance, targeting, visibility and ROI of the campaign
Any marketing campaigns which made extensive use of digital banners, buttons, pop-ups, videos or any other form of web/mobile/social/direct/interactive digital media display to promote an idea, concept, product, service, offer, etc. and achieved significant results
Any well-targeted and coordinated communication campaign (text, images, infographics, newsletters, video, etc.) that used email marketing as a tool for promotion of an idea, concept, product, service, or offer and achieved significant results
Any digital marketing campaign which was executed on low budget but created an impact and produced significant results primarily due to a powerful, unique content at its core
Any marketing technology tool which enables and/or automates the process of content delivery from the developer to the audience through digital channel(s) in an effective and impactful manner
Any mobile application which was effectively leveraged for promotion of an idea, concept, product, service, etc. through information, entertainment, engagement or any other mode of communication
Any website or blog which was effectively leveraged for promotion of an idea, concept, product, service, etc. through information, entertainment, engagement or any other mode of communication
All original mobile advertising/marketing/promotion campaigns which were creatively executed through any mobile platform based program such as apps, messages (text or multimedia), social media on mobile, gadgets/gears, barcodes, QR codes, coupons etc. and achieved significant results primarily due to a powerful, unique content at its core
Any original web commercials which premiered online to advertise a product or service, adapted the traditional television format for the Internet and achieved significant success
Any digital media marketing campaign which led to significant results in terms of reach /visibility / clicks / views / shares / likes / registrations / affiliations / readership / sales / ROI, etc.
Any mobile marketing campaign which led to great results for a business in terms of reach /visibility / clicks / views / shares / likes / registrations / affiliations / readership / sales / ROI, etc.
Any social media marketing campaign which led to great results for a business in terms of reach /visibility / clicks / views / shares / likes / registrations / affiliations / readership / sales / ROI, etc.
Any campaign that promoted ideas, concepts, products, services, or offers by enhanced/promoted visibility in search results on search engines, social media platforms, app stores, marketplace websites or apps, online classifieds and/or affiliates and achieved significant results
Any campaign executed on any of the social media platforms which promoted ideas, concepts, products, services, or offers, and achieved significant success in terms of visibility, branding, buzz-creation, and/or ROI
Use of animation and/or motion graphics (content) through online experiences produced on behalf of a brand that integrates animated/graphical format in a seamless, superior way that enhances the end-user experience.
Best, most innovative and effective or creative use of data-driven digital media that serves users with a personalized experience. This includes such efforts as targeted marketing messages, remarketing, etc.
Use of impactful content through digital initiatives, programmes, products, and service that have had a tangible effect in bridging the digital divide at an affordable cost
Only photography as it's used throughout the campaign/website/blog/product is judged. Online experiences produced on behalf of a brand that rely heavily on photographic imagery as a critical part of the user experience.
Any advertising/marketing campaigns which were executed in the form of text, graphics, video or any other interactive activity through the digital channels viz. web, mobile, social media, messengers, etc. and achieved significant success (attained extensive organic circulation and propagation by the end users)